---
title: "HiPP: search popularity in the United Kingdom"
description: "HiPP is a German maker of organic baby formula and baby food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/hipp"
publisher: "Brandwave"
---

# HiPP: search popularity in the United Kingdom

HiPP is a German maker of organic baby formula and baby food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HiPP
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among baby formula brands**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby formula brands | 5 | 1.3% | 1.3K |

- [Baby formula brands in the UK](/demand/uk/categories/uk-baby-formula-brands)

## Top baby formula brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, HiPP did not appear in any of the three answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Kendamil | 2 of 3 | 2 of 3 |
| Aptamil | 3 of 3 | 3 of 3 |
| Cow & Gate | 1 of 3 | 1 of 3 |
| SMA | 2 of 3 | 2 of 3 |
| HiPP | 0 of 3 | 0 of 3 |

## Every AI answer about baby formula brands

- Asked ChatGPT "What's the best first infant milk in the UK?": 1. Cow & Gate, 2. Kendamil, 3. Aptamil, 4. SMA
- Asked ChatGPT "Which baby formula is best for colic?": 1. Aptamil, 2. SMA
- Asked ChatGPT "Is expensive baby formula better than supermarket formula?": 1. Aptamil, 2. Kendamil

Not named in any answer: HiPP.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How has branded search demand for HiPP changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for HiPP in the United Kingdom held steady at 1.3K.
- Across the 12 months ending September 2026, HiPP’s share of searches among baby formula brands in the United Kingdom held steady, from 1.5% to 1.3%.

## How did search popularity change for United Kingdom baby formula brands in September 2026?

- In September 2026, Kendamil gained share of searches among baby formula brands in the United Kingdom, from 55.7% to 57%.
- In September 2026, Cow & Gate lost share of searches among baby formula brands in the United Kingdom, from 14.4% to 13.6%.
- Estimated monthly branded searches for SMA in the United Kingdom fell 29.4% over 12 measured months, from 6.8K to 4.8K in September 2026.
- Estimated monthly branded searches for Aptamil in the United Kingdom fell 12.8% over 12 measured months, from 25.8K to 22.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby formula brands | 1.3K | 1.5% | 5 |
| Nov 2025 | Baby formula brands | 1K | 1.1% | 5 |
| Dec 2025 | Baby formula brands | 1K | 1.1% | 5 |
| Jan 2026 | Baby formula brands | 1.6K | 0.95% | 5 |
| Feb 2026 | Baby formula brands | 3.6K | 1.6% | 5 |
| Mar 2026 | Baby formula brands | 1.6K | 1.5% | 5 |
| Apr 2026 | Baby formula brands | 1.6K | 1.6% | 5 |
| May 2026 | Baby formula brands | 1.3K | 1.5% | 5 |
| Jun 2026 | Baby formula brands | 1K | 1.1% | 5 |
| Jul 2026 | Baby formula brands | 1K | 1.2% | 5 |
| Aug 2026 | Baby formula brands | 1K | 1.1% | 5 |
| Sep 2026 | Baby formula brands | 1.3K | 1.3% | 5 |

## How are HiPP’s branded searches counted?

Brandwave collects information about searches that people make online using HiPP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hipp formula”

## Which baby formula brands compete with HiPP?

- [Kendamil](/demand/uk/brands/kendamil): Head-to-head: /demand/uk/compare/hipp-vs-kendamil
- [Aptamil](/demand/uk/brands/aptamil): Head-to-head: /demand/uk/compare/aptamil-vs-hipp
- [Cow & Gate](/demand/uk/brands/cow-and-gate): Head-to-head: /demand/uk/compare/cow-and-gate-vs-hipp
- [SMA](/demand/uk/brands/sma-baby): Head-to-head: /demand/uk/compare/hipp-vs-sma-baby

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HiPP: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/hipp

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hipp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.