--- title: "Hillarys: search popularity in the United Kingdom" description: "Hillarys is a blind retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/hillarys" publisher: "Brandwave" --- # Hillarys: search popularity in the United Kingdom Hillarys is a blind retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hillarys - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among blinds retailers**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Blinds retailers | 4 | 5.6% | 12.1K | - [Blinds retailers in the UK](/demand/uk/categories/uk-blinds-retailers) ## Top blinds retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hillarys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hillarys is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blinds 2go | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | 247 Blinds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Blinds Direct | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Swift Direct Blinds | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Hillarys | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | English Blinds | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Make My Blinds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thomas Sanderson | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about blinds retailers - Asked ChatGPT "Where's the best place to buy blinds in the UK?": 1. Hillarys, 2. 247 Blinds, 3. Blinds Direct - Asked ChatGPT "Which online blinds company is best?": 1. Blinds 2go, 2. 247 Blinds, 3. Blinds Direct, 4. Make My Blinds - Asked ChatGPT "What are the best made to measure blinds companies in the UK?": 1. Blinds 2go, 2. 247 Blinds, 3. Hillarys, 4. Swift Direct Blinds, 5. English Blinds, 6. Thomas Sanderson - Searched Google, AI Overview "made to measure blinds": 1. Blinds 2go, 2. Swift Direct Blinds, 3. Blinds Direct, 4. 247 Blinds - Searched Google, AI Overview "blinds online": 1. Blinds Direct, 2. Blinds 2go, 3. Swift Direct Blinds, 4. 247 Blinds Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Hillarys changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hillarys in the United Kingdom fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom decreased from 6.2% to 5.6%. - Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom peaked at 7.5% in February 2026 and was lowest at 5.1% in August 2026. ## How did search popularity change for United Kingdom blinds retailers in September 2026? - In September 2026, Blinds 2go gained share of searches among blinds retailers in the United Kingdom, from 46.2% to 50.9%. - In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%. - In September 2026, Blinds Direct lost share of searches among blinds retailers in the United Kingdom, from 25.4% to 22.9%. - In September 2026, 247 Blinds lost share of searches among blinds retailers in the United Kingdom, from 17% to 15.3%. - In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%. - Make My Blinds’ share of searches among blinds retailers in the United Kingdom has lost ground for 3 months in a row, from 2.7% to 2% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Blinds retailers | 14.8K | 6.2% | 4 | | Nov 2025 | Blinds retailers | 18.1K | 7.2% | 4 | | Dec 2025 | Blinds retailers | 9.9K | 6.2% | 4 | | Jan 2026 | Blinds retailers | 14.8K | 7.1% | 4 | | Feb 2026 | Blinds retailers | 14.8K | 7.5% | 4 | | Mar 2026 | Blinds retailers | 14.8K | 5.6% | 4 | | Apr 2026 | Blinds retailers | 14.8K | 6.6% | 4 | | May 2026 | Blinds retailers | 14.8K | 6.8% | 4 | | Jun 2026 | Blinds retailers | 14.8K | 7.4% | 4 | | Jul 2026 | Blinds retailers | 14.8K | 6.7% | 4 | | Aug 2026 | Blinds retailers | 12.1K | 5.1% | 4 | | Sep 2026 | Blinds retailers | 12.1K | 5.6% | 4 | ## How are Hillarys’ branded searches counted? Brandwave collects information about searches that people make online using Hillarys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hillarys” ## Which blinds retailers compete with Hillarys? - [Blinds 2go](/demand/uk/brands/blinds-2go): Head-to-head: /demand/uk/compare/blinds-2go-vs-hillarys - [Blinds Direct](/demand/uk/brands/blinds-direct): Head-to-head: /demand/uk/compare/blinds-direct-vs-hillarys - [247 Blinds](/demand/uk/brands/247-blinds): Head-to-head: /demand/uk/compare/247-blinds-vs-hillarys - [Make My Blinds](/demand/uk/brands/make-my-blinds): Head-to-head: /demand/uk/compare/hillarys-vs-make-my-blinds - [Swift Direct Blinds](/demand/uk/brands/swift-direct-blinds): Head-to-head: /demand/uk/compare/hillarys-vs-swift-direct-blinds - [English Blinds](/demand/uk/brands/english-blinds) - [Thomas Sanderson](/demand/uk/brands/thomas-sanderson) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hillarys: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/hillarys This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hillarys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.