--- title: "HiBob: search popularity in the United Kingdom" description: "An HR platform, known as Bob, for managing people, performance, and payroll in midsize companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/hibob" publisher: "Brandwave" --- # HiBob: search popularity in the United Kingdom An HR platform, known as Bob, for managing people, performance, and payroll in midsize companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HiBob - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among HR software**: 8.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR software | 3 | 8.2% | 33.1K | - [HR software](/demand/uk/categories/uk-hr-software) ## Top HR software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HiBob was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HiBob is the ninth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breathe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CharlieHR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage HR | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BrightHR | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Rippling | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Access PeopleHR | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Personio | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | HiBob | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Cezanne HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software - Asked ChatGPT "Which HR software should my small business use in the UK?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Sage HR, 5. Employment Hero - Asked ChatGPT "What are the best HR software platforms in the UK?": 1. Breathe, 2. CharlieHR, 3. Employment Hero, 4. Sage HR, 5. BrightHR, 6. HiBob, 7. Personio, 8. Rippling - Asked ChatGPT "What's the best HR software in the UK for a company with 30 employees?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Employment Hero, 5. Personio - Searched Google, AI Overview "hr software": 1. Sage HR, 2. Breathe, 3. Access PeopleHR, 4. Rippling - Searched Google, AI Overview "hr software for small business": 1. Breathe, 2. Sage HR, 3. BrightHR, 4. CharlieHR, 5. Rippling Not named in any answer: Cezanne HR. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for HiBob changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HiBob in the United Kingdom held steady at 33.1K. - Across the 12 months ending September 2026, HiBob’s share of searches among HR software in the United Kingdom peaked at 9.1% in August 2026 and was lowest at 6.8% in April 2026. ## How did search popularity change for United Kingdom HR software in September 2026? - In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%. - In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%. - In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%. - In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%. - Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026. - In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR software | 33.1K | 7.9% | 3 | | Nov 2025 | HR software | 33.1K | 8.2% | 3 | | Dec 2025 | HR software | 27.1K | 7.9% | 3 | | Jan 2026 | HR software | 33.1K | 7.7% | 3 | | Feb 2026 | HR software | 33.1K | 8.4% | 3 | | Mar 2026 | HR software | 33.1K | 7.9% | 3 | | Apr 2026 | HR software | 27.1K | 6.8% | 3 | | May 2026 | HR software | 27.1K | 6.9% | 3 | | Jun 2026 | HR software | 33.1K | 7.9% | 3 | | Jul 2026 | HR software | 33.1K | 7.9% | 3 | | Aug 2026 | HR software | 33.1K | 9.1% | 3 | | Sep 2026 | HR software | 33.1K | 8.2% | 3 | ## How are HiBob’s branded searches counted? Brandwave collects information about searches that people make online using HiBob’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hibob” ## Which HR software compete with HiBob? - [BrightHR](/demand/uk/brands/brighthr): Head-to-head: /demand/uk/compare/brighthr-vs-hibob - [Breathe](/demand/uk/brands/breathe-hr): Head-to-head: /demand/uk/compare/breathe-hr-vs-hibob - [Sage HR](/demand/uk/brands/sage-hr): Head-to-head: /demand/uk/compare/hibob-vs-sage-hr - [Rippling](/demand/uk/brands/rippling): Head-to-head: /demand/uk/compare/hibob-vs-rippling - [Access PeopleHR](/demand/uk/brands/access-peoplehr): Head-to-head: /demand/uk/compare/access-peoplehr-vs-hibob - [CharlieHR](/demand/uk/brands/charliehr) - [Employment Hero](/demand/uk/brands/employment-hero) - [Cezanne HR](/demand/uk/brands/cezanne-hr) - [Personio](/demand/uk/brands/personio) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HiBob: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/hibob This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hibob. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.