---
title: "Hertz: search popularity in the United Kingdom"
description: "Hertz rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/hertz"
publisher: "Brandwave"
---

# Hertz: search popularity in the United Kingdom

Hertz rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hertz
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among car hire companies**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car hire companies | 5 | 6.5% | 28.2K |
| Van hire companies | 4 | 8.2% | 5.4K |

- [Car hire companies in the UK](/demand/uk/categories/uk-car-hire-companies)
- [Van hire companies in the UK](/demand/uk/categories/uk-van-hire-companies)

## Top car hire companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hertz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hertz is the sixth most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 |
| Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 |
| Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 |
| Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about car hire companies

- Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental
- Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar
- Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental
- Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt

Not named in any answer: Thrifty.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How has branded search demand for Hertz changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hertz in the United Kingdom fell from 118K to 108K.
- Across the 12 months ending September 2026, Hertz’s share of searches among car hire companies in the United Kingdom increased from 5.1% to 6.5%.
- Across the 12 months ending September 2026, Hertz’s share of searches among car hire companies in the United Kingdom peaked at 6.5% in September 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Hertz’s share of searches among van hire companies in the United Kingdom peaked at 10.4% in June 2026 and was lowest at 6.6% in January 2026.

## How did search popularity change for United Kingdom car hire companies in September 2026?

- In September 2026, Enterprise Rent-A-Car gained share of searches among car hire companies in the United Kingdom, from 35.9% to 38.2%.
- In September 2026, Avis gained share of searches among car hire companies in the United Kingdom, from 10.8% to 11.5%.
- In September 2026, Hertz gained share of searches among car hire companies in the United Kingdom, from 6% to 6.5%.
- In September 2026, Europcar lost share of searches among car hire companies in the United Kingdom, from 19.7% to 17.2%.
- In September 2026, Sixt lost share of searches among car hire companies in the United Kingdom, from 16.2% to 14%.
- Estimated monthly branded searches for Budget in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

## How did search popularity change for United Kingdom van hire companies in September 2026?

- In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches.
- In September 2026, Northgate gained share of searches among van hire companies in the United Kingdom, from 11.5% to 15.1%.
- In September 2026, Arnold Clark lost share of searches among van hire companies in the United Kingdom, from 38.6% to 33.8%.
- In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%.
- Estimated monthly branded searches for Thrifty in the United Kingdom fell 52% over 12 measured months, from 1K to 480 in September 2026.
- Estimated monthly branded searches for Europcar in the United Kingdom fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car hire companies | 22.5K | 5.1% | 5 |
| Nov 2025 | Car hire companies | 18.2K | 4.6% | 5 |
| Dec 2025 | Car hire companies | 15.7K | 3.9% | 5 |
| Jan 2026 | Car hire companies | 24.9K | 5.2% | 5 |
| Feb 2026 | Car hire companies | 20.9K | 4.8% | 5 |
| Mar 2026 | Car hire companies | 25.5K | 5% | 5 |
| Apr 2026 | Car hire companies | 24.5K | 5.3% | 5 |
| May 2026 | Car hire companies | 26.7K | 5.3% | 5 |
| Jun 2026 | Car hire companies | 29K | 5.6% | 5 |
| Jul 2026 | Car hire companies | 33.6K | 6.1% | 5 |
| Aug 2026 | Car hire companies | 33.3K | 6% | 5 |
| Sep 2026 | Car hire companies | 28.2K | 6.5% | 5 |
| Oct 2025 | Van hire companies | 5.4K | 8% | 4 |
| Nov 2025 | Van hire companies | 5.4K | 8.6% | 4 |
| Dec 2025 | Van hire companies | 3.6K | 6.6% | 4 |
| Jan 2026 | Van hire companies | 4.4K | 6.6% | 4 |
| Feb 2026 | Van hire companies | 5.4K | 9.4% | 4 |
| Mar 2026 | Van hire companies | 6.6K | 9.6% | 3 |
| Apr 2026 | Van hire companies | 6.6K | 10.3% | 3 |
| May 2026 | Van hire companies | 6.6K | 9.6% | 3 |
| Jun 2026 | Van hire companies | 6.6K | 10.4% | 3 |
| Jul 2026 | Van hire companies | 6.6K | 9.4% | 4 |
| Aug 2026 | Van hire companies | 6.6K | 9.4% | 4 |
| Sep 2026 | Van hire companies | 5.4K | 8.2% | 4 |

## How are Hertz’s branded searches counted?

Brandwave collects information about searches that people make online using Hertz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hertz”
- “hertz car hire”
- “hertz car rental”
- “hertz heathrow”
- “hertz uk”
- “hertz van hire”

## Which car hire companies compete with Hertz?

- [Enterprise Rent-A-Car](/demand/uk/brands/enterprise-rent-a-car)
- [Europcar](/demand/uk/brands/europcar): Head-to-head: /demand/uk/compare/europcar-vs-hertz
- [Sixt](/demand/uk/brands/sixt): Head-to-head: /demand/uk/compare/hertz-vs-sixt
- [Avis](/demand/uk/brands/avis): Head-to-head: /demand/uk/compare/avis-vs-hertz
- [Zest Car Rental](/demand/uk/brands/zest-car-rental): Head-to-head: /demand/uk/compare/hertz-vs-zest-car-rental
- [Drivalia](/demand/uk/brands/drivalia): Head-to-head: /demand/uk/compare/drivalia-vs-hertz
- [Green Motion](/demand/uk/brands/green-motion)
- [Thrifty](/demand/uk/brands/thrifty)
- [Arnold Clark](/demand/uk/brands/arnold-clark)
- [Budget](/demand/uk/brands/budget)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hertz: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/hertz

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.