--- title: "HelloFresh: search popularity in United Kingdom" description: "Recipe-led meal kits delivered to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/hellofresh" publisher: "Brandwave" --- # HelloFresh: search popularity in United Kingdom Recipe-led meal kits delivered to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HelloFresh - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among recipe box brands**: 26.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Recipe box brands | 2 | 26.4% | 74K | - [Recipe box brands](/demand/uk/categories/uk-recipe-box-brands) ## Top recipe box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HelloFresh appeared in all five answers. HelloFresh is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gousto | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HelloFresh | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mindful Chef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Riverford | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SimplyCook | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Green Chef | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about recipe box brands - Asked ChatGPT "Which recipe box should I order in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford - Asked ChatGPT "What are the best recipe box brands in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. Green Chef - Asked ChatGPT "What's the best recipe box in the UK for a family of four?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef - Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Gousto, 3. Mindful Chef, 4. SimplyCook - Searched Google, AI Overview "recipe boxes": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. SimplyCook Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for HelloFresh changed in United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HelloFresh in United Kingdom fell from 165K to 74K. - Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in United Kingdom decreased from 45.8% to 26.4%. - Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in United Kingdom peaked at 46.6% in November 2025 and was lowest at 18.7% in August 2026. - Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among recipe box brands in United Kingdom. ## How did search popularity change for United Kingdom recipe box brands in September 2026? - In September 2026, HelloFresh gained share of searches among recipe box brands in United Kingdom, from 18.7% to 26.4%. - In September 2026, SimplyCook lost share of searches among recipe box brands in United Kingdom, from 12.5% to 9.7%. - In September 2026, Gousto lost share of searches among recipe box brands in United Kingdom, from 50.7% to 48.2%. - In September 2026, Green Chef lost share of searches among recipe box brands in United Kingdom, from 6.8% to 5.3%. - In September 2026, Mindful Chef lost share of searches among recipe box brands in United Kingdom, from 10.2% to 9.7%. - Estimated monthly branded searches for Riverford in United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Recipe box brands | 165K | 45.8% | 1 | | Nov 2025 | Recipe box brands | 135K | 46.6% | 1 | | Dec 2025 | Recipe box brands | 110K | 44.7% | 1 | | Jan 2026 | Recipe box brands | 201K | 38.1% | 2 | | Feb 2026 | Recipe box brands | 90.5K | 29.5% | 2 | | Mar 2026 | Recipe box brands | 74K | 24.9% | 2 | | Apr 2026 | Recipe box brands | 49.5K | 23.3% | 2 | | May 2026 | Recipe box brands | 40.5K | 20.5% | 2 | | Jun 2026 | Recipe box brands | 40.5K | 20.6% | 2 | | Jul 2026 | Recipe box brands | 33.1K | 19.9% | 2 | | Aug 2026 | Recipe box brands | 40.5K | 18.7% | 2 | | Sep 2026 | Recipe box brands | 74K | 26.4% | 2 | ## How are HelloFresh’s branded searches counted? Brandwave collects information about searches that people make online using HelloFresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hellofresh” ## Which recipe box brands compete with HelloFresh? - [Gousto](/demand/uk/brands/gousto): Head-to-head: /demand/uk/compare/gousto-vs-hellofresh - [Mindful Chef](/demand/uk/brands/mindful-chef): Head-to-head: /demand/uk/compare/hellofresh-vs-mindful-chef - [SimplyCook](/demand/uk/brands/simplycook): Head-to-head: /demand/uk/compare/hellofresh-vs-simplycook - [Green Chef](/demand/uk/brands/green-chef): Head-to-head: /demand/uk/compare/green-chef-vs-hellofresh - [Riverford](/demand/uk/brands/riverford): Head-to-head: /demand/uk/compare/hellofresh-vs-riverford ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HelloFresh: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/hellofresh This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.