--- title: "Heat Geek: search popularity in the United Kingdom" description: "Heat Geek trains heat pump installers and runs a network of them. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/heat-geek" publisher: "Brandwave" --- # Heat Geek: search popularity in the United Kingdom Heat Geek trains heat pump installers and runs a network of them. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Heat Geek - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among heat pump installers**: 22.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heat pump installers | 3 | 22.8% | 5.4K | - [Heat pump installers in the UK](/demand/uk/categories/uk-heat-pump-installers) ## Top heat pump installers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Heat Geek was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Heat Geek is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Heat Geek | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Aira | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Heatable | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | British Gas | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | EDF | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about heat pump installers - Asked ChatGPT "Who is the best heat pump installer in the UK?": 1. Heat Geek, 2. Octopus Energy, 3. Aira, 4. Heatable - Asked ChatGPT "Which company should I use to install an air source heat pump?": named none of the brands we track - Asked ChatGPT "What are the best companies for heat pump installation in the UK?": 1. Octopus Energy, 2. Aira, 3. Heat Geek, 4. Heatable - Searched Google, AI Overview "air source heat pump": 1. EDF Not named in any answer: British Gas. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Heat Geek changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Heat Geek in the United Kingdom fell from 9.9K to 5.4K. - Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom decreased from 33.5% to 22.8%. - Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom peaked at 33.5% in October 2025 and was lowest at 18.3% in June 2026. - Across the 12 months ending September 2026, Heat Geek fell from 1st to 3rd among heat pump installers in the United Kingdom. ## How did search popularity change for United Kingdom heat pump installers in September 2026? - In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%. - In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%. - In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%. - In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%. - In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%. - EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heat pump installers | 9.9K | 33.5% | 1 | | Nov 2025 | Heat pump installers | 8.1K | 31.1% | 1 | | Dec 2025 | Heat pump installers | 5.4K | 28.4% | 1 | | Jan 2026 | Heat pump installers | 6.6K | 25% | 3 | | Feb 2026 | Heat pump installers | 5.4K | 24.9% | 3 | | Mar 2026 | Heat pump installers | 5.4K | 20% | 3 | | Apr 2026 | Heat pump installers | 5.4K | 23% | 3 | | May 2026 | Heat pump installers | 5.4K | 23.3% | 3 | | Jun 2026 | Heat pump installers | 4.4K | 18.3% | 3 | | Jul 2026 | Heat pump installers | 4.4K | 20.1% | 3 | | Aug 2026 | Heat pump installers | 5.4K | 25.1% | 3 | | Sep 2026 | Heat pump installers | 5.4K | 22.8% | 3 | ## How are Heat Geek’s branded searches counted? Brandwave collects information about searches that people make online using Heat Geek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “heat geek” ## Which heat pump installers compete with Heat Geek? - [Heatable](/demand/uk/brands/heatable): Head-to-head: /demand/uk/compare/heat-geek-vs-heatable - [Octopus Energy](/demand/uk/brands/octopus-energy): Head-to-head: /demand/uk/compare/heat-geek-vs-octopus-energy - [Aira](/demand/uk/brands/aira): Head-to-head: /demand/uk/compare/aira-vs-heat-geek - [British Gas](/demand/uk/brands/british-gas): Head-to-head: /demand/uk/compare/british-gas-vs-heat-geek - [EDF](/demand/uk/brands/edf-energy): Head-to-head: /demand/uk/compare/edf-energy-vs-heat-geek ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Heat Geek: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/heat-geek This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/heat-geek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.