--- title: "Head & Shoulders: search popularity in the United Kingdom" description: "Head & Shoulders makes shampoo and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/head-and-shoulders" publisher: "Brandwave" --- # Head & Shoulders: search popularity in the United Kingdom Head & Shoulders makes shampoo and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Head & Shoulders - **Owned by**: Procter & Gamble - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among shampoo brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo brands | 11 | 2.7% | 8.1K | - [Shampoo brands](/demand/uk/categories/uk-shampoo-brands) ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Head & Shoulders was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Head & Shoulders is the eighth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive - Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences - Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Head & Shoulders changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Head & Shoulders in the United Kingdom fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo brands in the United Kingdom peaked at 3.5% in April 2026 and was lowest at 2.2% in December 2025. - Across the 12 months ending September 2026, Head & Shoulders fell from 9th to 11th among shampoo brands in the United Kingdom. ## How did search popularity change for United Kingdom shampoo brands in September 2026? - In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches. - In September 2026, Olaplex gained share of searches among shampoo brands in the United Kingdom, from 13.8% to 16.6%. - In September 2026, OGX lost share of searches among shampoo brands in the United Kingdom, from 5% to 4%. - In September 2026, Bumble and bumble lost share of searches among shampoo brands in the United Kingdom, from 1.8% to 0.97%. - Moroccanoil’s share of searches among shampoo brands in the United Kingdom has lost ground for 3 months in a row, from 11.7% to 9.1% in September 2026. - In September 2026, Pantene rose from 15th to 14th among shampoo brands in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo brands | 9.9K | 3% | 9 | | Nov 2025 | Shampoo brands | 9.9K | 2.2% | 9 | | Dec 2025 | Shampoo brands | 8.1K | 2.2% | 9 | | Jan 2026 | Shampoo brands | 9.9K | 2.8% | 9 | | Feb 2026 | Shampoo brands | 8.1K | 2.8% | 9 | | Mar 2026 | Shampoo brands | 9.9K | 3.1% | 9 | | Apr 2026 | Shampoo brands | 9.9K | 3.5% | 9 | | May 2026 | Shampoo brands | 9.9K | 3.5% | 9 | | Jun 2026 | Shampoo brands | 8.1K | 2.9% | 11 | | Jul 2026 | Shampoo brands | 8.1K | 3% | 11 | | Aug 2026 | Shampoo brands | 8.1K | 2.8% | 10 | | Sep 2026 | Shampoo brands | 8.1K | 2.7% | 11 | ## How are Head & Shoulders’ branded searches counted? Brandwave collects information about searches that people make online using Head & Shoulders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “head and shoulders” ## Which shampoo brands compete with Head & Shoulders? - [Kérastase](/demand/uk/brands/kerastase) - [K18](/demand/uk/brands/k18-hair) - [Olaplex](/demand/uk/brands/olaplex) - [Moroccanoil](/demand/uk/brands/moroccanoil) - [Redken](/demand/uk/brands/redken) - [OGX](/demand/uk/brands/ogx) - [Philip Kingsley](/demand/uk/brands/philip-kingsley) - [Aussie](/demand/uk/brands/aussie-hair): Head-to-head: /demand/uk/compare/aussie-hair-vs-head-and-shoulders - [TRESemmé](/demand/uk/brands/tresemme): Head-to-head: /demand/uk/compare/head-and-shoulders-vs-tresemme - [Dove](/demand/uk/brands/dove): Head-to-head: /demand/uk/compare/dove-vs-head-and-shoulders - [Herbal Essences](/demand/uk/brands/herbal-essences): Head-to-head: /demand/uk/compare/head-and-shoulders-vs-herbal-essences - [L'Oréal Paris Elvive](/demand/uk/brands/loreal-paris-elvive): Head-to-head: /demand/uk/compare/head-and-shoulders-vs-loreal-paris-elvive - [Pantene](/demand/uk/brands/pantene) - [Bumble and bumble](/demand/uk/brands/bumble-and-bumble) ## Who owns Head & Shoulders? Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Old Spice, Pampers and Pantene, owned by the same company, in the United Kingdom. - [Procter & Gamble](/demand/uk/companies/procter-and-gamble): Owns 17 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Head & Shoulders? Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Old Spice, Pampers and Pantene, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Head & Shoulders: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/head-and-shoulders This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.