---
title: "Hawes & Curtis: search popularity in the United Kingdom"
description: "Hawes & Curtis is a London shirtmaker selling menswear and womenswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/hawes-and-curtis"
publisher: "Brandwave"
---

# Hawes & Curtis: search popularity in the United Kingdom

Hawes & Curtis is a London shirtmaker selling menswear and womenswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hawes & Curtis
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among menswear brands**: 8.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Menswear brands | 3 | 8.7% | 60.5K |

- [Menswear brands in the UK](/demand/uk/categories/uk-menswear-brands)

## Top menswear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hawes & Curtis did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Charles Tyrwhitt | 1st | 3 of 3 | 3 of 3 |
| Reiss | 2nd | 3 of 3 | 3 of 3 |
| Percival | 3rd | 2 of 3 | 2 of 3 |
| Sunspel | 4th | 2 of 3 | 2 of 3 |
| Private White V.C. | 4th | 2 of 3 | 2 of 3 |
| Suitsupply | 6th | 1 of 3 | 1 of 3 |
| Universal Works | 7th | 2 of 3 | 2 of 3 |
| Moss | 8th | 1 of 3 | 1 of 3 |
| Hawes & Curtis | Not ranked | 0 of 3 | 0 of 3 |
| T.M.Lewin | Not ranked | 0 of 3 | 0 of 3 |
| Hackett | Not ranked | 0 of 3 | 0 of 3 |
| Luke 1977 | Not ranked | 0 of 3 | 0 of 3 |
| Spoke | Not ranked | 0 of 3 | 0 of 3 |
| Father Sons | Not ranked | 0 of 3 | 0 of 3 |
| Farah | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about menswear brands

- Asked ChatGPT "What are the best menswear brands in the UK?": 1. Private White V.C., 2. Sunspel, 3. Reiss, 4. Percival, 5. Charles Tyrwhitt, 6. Universal Works
- Asked ChatGPT "Where should I buy a good suit in the UK?": 1. Charles Tyrwhitt, 2. Suitsupply, 3. Moss, 4. Reiss
- Asked ChatGPT "Which British clothing brands are good for men in their 30s?": 1. Reiss, 2. Percival, 3. Charles Tyrwhitt, 4. Universal Works, 5. Sunspel, 6. Private White V.C.

Not named in any answer: Hawes & Curtis, T.M.Lewin, Hackett, Luke 1977, Spoke, Father Sons and Farah.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How has branded search demand for Hawes & Curtis changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hawes & Curtis in the United Kingdom held steady at 60.5K.
- Across the 12 months ending September 2026, Hawes & Curtis’ share of searches among menswear brands in the United Kingdom decreased from 9.4% to 8.7%.
- Across the 12 months ending September 2026, Hawes & Curtis’ share of searches among menswear brands in the United Kingdom peaked at 11% in November 2025 and was lowest at 7.9% in May 2026.

## How did search popularity change for United Kingdom menswear brands in September 2026?

- In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%.
- In September 2026, Universal Works gained share of searches among menswear brands in the United Kingdom, from 2.7% to 3.2%.
- In September 2026, Moss lost share of searches among menswear brands in the United Kingdom, from 19.9% to 13.1%.
- In September 2026, T.M.Lewin lost share of searches among menswear brands in the United Kingdom, from 7.3% to 5.9%.
- In September 2026, Reiss rose from 14th to 12th among menswear brands in the United Kingdom.
- In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Menswear brands | 60.5K | 9.4% | 3 |
| Nov 2025 | Menswear brands | 90.5K | 11% | 3 |
| Dec 2025 | Menswear brands | 74K | 10.7% | 3 |
| Jan 2026 | Menswear brands | 60.5K | 9.6% | 3 |
| Feb 2026 | Menswear brands | 49.5K | 10.3% | 3 |
| Mar 2026 | Menswear brands | 60.5K | 10.4% | 3 |
| Apr 2026 | Menswear brands | 60.5K | 10.2% | 3 |
| May 2026 | Menswear brands | 60.5K | 7.9% | 3 |
| Jun 2026 | Menswear brands | 60.5K | 8% | 3 |
| Jul 2026 | Menswear brands | 60.5K | 8% | 3 |
| Aug 2026 | Menswear brands | 60.5K | 8.9% | 3 |
| Sep 2026 | Menswear brands | 60.5K | 8.7% | 3 |

## How are Hawes & Curtis’ branded searches counted?

Brandwave collects information about searches that people make online using Hawes & Curtis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hawes and curtis”

## Which menswear brands compete with Hawes & Curtis?

- [Charles Tyrwhitt](/demand/uk/brands/charles-tyrwhitt): Head-to-head: /demand/uk/compare/charles-tyrwhitt-vs-hawes-and-curtis
- [Moss](/demand/uk/brands/moss-bros): Head-to-head: /demand/uk/compare/hawes-and-curtis-vs-moss-bros
- [T.M.Lewin](/demand/uk/brands/tm-lewin): Head-to-head: /demand/uk/compare/hawes-and-curtis-vs-tm-lewin
- [Suitsupply](/demand/uk/brands/suitsupply): Head-to-head: /demand/uk/compare/hawes-and-curtis-vs-suitsupply
- [Sunspel](/demand/uk/brands/sunspel): Head-to-head: /demand/uk/compare/hawes-and-curtis-vs-sunspel
- [Universal Works](/demand/uk/brands/universal-works)
- [Hackett](/demand/uk/brands/hackett)
- [Percival](/demand/uk/brands/percival)
- [Luke 1977](/demand/uk/brands/luke-1977)
- [Spoke](/demand/uk/brands/spoke-london)
- [Reiss](/demand/uk/brands/reiss)
- [Father Sons](/demand/uk/brands/father-sons)
- [Private White V.C.](/demand/uk/brands/private-white-vc)
- [Farah](/demand/uk/brands/farah)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hawes & Curtis: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/hawes-and-curtis

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hawes-and-curtis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.