--- title: "Harley-Davidson: search popularity in the United Kingdom" description: "Harley-Davidson is a motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/harley-davidson" publisher: "Brandwave" --- # Harley-Davidson: search popularity in the United Kingdom Harley-Davidson is a motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Harley-Davidson - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among motorbike brands**: 24.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorbike brands | 1 | 24.8% | 49.5K | - [Motorbike brands in the UK](/demand/uk/categories/uk-motorbike-brands) ## Top motorbike brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Harley-Davidson did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Honda Motorcycles | 1st | 2 of 3 | 2 of 3 | | Kawasaki | 2nd | 3 of 3 | 3 of 3 | | Triumph | 3rd | 1 of 3 | 1 of 3 | | BMW Motorrad | 4th | 1 of 3 | 1 of 3 | | Royal Enfield | 5th | 1 of 3 | 1 of 3 | | KTM | 6th | 1 of 3 | 1 of 3 | | Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 | | Ducati | Not ranked | 0 of 3 | 0 of 3 | | Lexmoto | Not ranked | 0 of 3 | 0 of 3 | | Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 | | Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 | | Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about motorbike brands - Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM - Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Harley-Davidson changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Harley-Davidson in the United Kingdom held steady at 49.5K. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom increased from 21.6% to 24.8%. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom peaked at 26.6% in July 2026 and was lowest at 19.4% in June 2026. ## How did search popularity change for United Kingdom motorbike brands in September 2026? - In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches. - In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches. - In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%. - In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%. - In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%. - In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorbike brands | 49.5K | 21.6% | 1 | | Nov 2025 | Motorbike brands | 49.5K | 24.2% | 1 | | Dec 2025 | Motorbike brands | 40.5K | 22.5% | 1 | | Jan 2026 | Motorbike brands | 40.5K | 20.6% | 1 | | Feb 2026 | Motorbike brands | 49.5K | 25.5% | 1 | | Mar 2026 | Motorbike brands | 49.5K | 21.3% | 1 | | Apr 2026 | Motorbike brands | 60.5K | 24.4% | 1 | | May 2026 | Motorbike brands | 60.5K | 23.6% | 1 | | Jun 2026 | Motorbike brands | 49.5K | 19.4% | 2 | | Jul 2026 | Motorbike brands | 60.5K | 26.6% | 1 | | Aug 2026 | Motorbike brands | 60.5K | 26.6% | 1 | | Sep 2026 | Motorbike brands | 49.5K | 24.8% | 1 | ## How are Harley-Davidson’s branded searches counted? Brandwave collects information about searches that people make online using Harley-Davidson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “harley davidson” ## Which motorbike brands compete with Harley-Davidson? - [Royal Enfield](/demand/uk/brands/royal-enfield): Head-to-head: /demand/uk/compare/harley-davidson-vs-royal-enfield - [Ducati](/demand/uk/brands/ducati): Head-to-head: /demand/uk/compare/ducati-vs-harley-davidson - [KTM](/demand/uk/brands/ktm): Head-to-head: /demand/uk/compare/harley-davidson-vs-ktm - [Honda Motorcycles](/demand/uk/brands/honda-motorcycles): Head-to-head: /demand/uk/compare/harley-davidson-vs-honda-motorcycles - [Triumph](/demand/uk/brands/triumph): Head-to-head: /demand/uk/compare/harley-davidson-vs-triumph - [BMW Motorrad](/demand/uk/brands/bmw-motorrad) - [Lexmoto](/demand/uk/brands/lexmoto) - [Suzuki Motorcycles](/demand/uk/brands/suzuki-motorcycles) - [Yamaha Motor](/demand/uk/brands/yamaha-motor) - [Kawasaki](/demand/uk/brands/kawasaki) - [Mutt Motorcycles](/demand/uk/brands/mutt-motorcycles) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Harley-Davidson: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/harley-davidson This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.