---
title: "Hargreaves Lansdown: search popularity in United Kingdom"
description: "Hargreaves Lansdown is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/hargreaves-lansdown"
publisher: "Brandwave"
---

# Hargreaves Lansdown: search popularity in United Kingdom

Hargreaves Lansdown is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hargreaves Lansdown
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among financial advisers**: 89.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Financial advisers | 1 | 89.6% | 550K |

- [Financial advisers](/demand/uk/categories/uk-financial-advisers)

## How has branded search demand for Hargreaves Lansdown changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hargreaves Lansdown in United Kingdom fell from 673K to 550K.
- Across the 12 months ending September 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers in United Kingdom peaked at 92.7% in April 2026 and was lowest at 89.4% in February 2026.

## How did search popularity change for United Kingdom financial advisers in September 2026?

- In September 2026, St James's Place gained estimated Share of Search among financial advisers in United Kingdom, from 6.8% to 9.9%.
- In September 2026, Hargreaves Lansdown lost estimated Share of Search among financial advisers in United Kingdom, from 92.6% to 89.6%.
- Estimated monthly branded searches for Vanguard in United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Financial advisers | 673K | 89.6% | 1 |
| Nov 2025 | Financial advisers | 550K | 91.2% | 1 |
| Dec 2025 | Financial advisers | 550K | 92.6% | 1 |
| Jan 2026 | Financial advisers | 673K | 91.1% | 1 |
| Feb 2026 | Financial advisers | 550K | 89.4% | 1 |
| Mar 2026 | Financial advisers | 673K | 92.6% | 1 |
| Apr 2026 | Financial advisers | 673K | 92.7% | 1 |
| May 2026 | Financial advisers | 550K | 91.2% | 1 |
| Jun 2026 | Financial advisers | 550K | 91.3% | 1 |
| Jul 2026 | Financial advisers | 450K | 89.6% | 1 |
| Aug 2026 | Financial advisers | 550K | 92.6% | 1 |
| Sep 2026 | Financial advisers | 550K | 89.6% | 1 |

## How is Hargreaves Lansdown measured?

Brandwave collects information about searches that people make online using Hargreaves Lansdown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hargreaves lansdown”

## Which financial advisers compete with Hargreaves Lansdown?

- [St James's Place](/demand/uk/brands/st-james-s-place): Head-to-head: /demand/uk/compare/hargreaves-lansdown-vs-st-james-s-place
- [Vanguard](/demand/uk/brands/vanguard): Head-to-head: /demand/uk/compare/hargreaves-lansdown-vs-vanguard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hargreaves Lansdown: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/hargreaves-lansdown

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hargreaves-lansdown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.