--- title: "Hampers.com: search popularity in the United Kingdom" description: "Hampers.com sells luxury food and drink hampers in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/hampers-com" publisher: "Brandwave" --- # Hampers.com: search popularity in the United Kingdom Hampers.com sells luxury food and drink hampers in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hampers.com - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among hamper companies**: 0.91% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamper companies | 9 | 0.91% | 880 | - [Hamper companies in the UK](/demand/uk/categories/uk-hamper-companies) ## Top hamper companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hampers.com was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hampers.com is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fortnum & Mason | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Harrods | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Hampers.com | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | M&S | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Prestige Hampers | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Selfridges | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waitrose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Virginia Hayward | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hamper companies - Asked ChatGPT "Where can I buy the best Christmas hamper in the UK?": 1. Fortnum & Mason, 2. Harrods, 3. Prestige Hampers - Asked ChatGPT "What's the best luxury food hamper to send as a gift in the UK?": 1. Harrods, 2. Selfridges - Asked ChatGPT "Which UK hamper companies are good for corporate gifts?": 1. Virginia Hayward, 2. Hampers.com - Searched Google, AI Overview "hampers": 1. Fortnum & Mason, 2. Hampers.com, 3. M&S - Searched Google, AI Overview "christmas hampers": 1. Fortnum & Mason, 2. M&S, 3. Hampers.com, 4. Prestige Hampers Not named in any answer: John Lewis and Waitrose. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Hampers.com changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hampers.com in the United Kingdom held steady at 880. - Across the 12 months ending September 2026, Hampers.com’s share of searches among hamper companies in the United Kingdom held steady, from 0.71% to 0.91%. ## How did search popularity change for United Kingdom hamper companies in September 2026? - Virginia Hayward’s share of searches among hamper companies in the United Kingdom has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026. - Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026. - Estimated monthly branded searches for Prestige Hampers in the United Kingdom fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. - Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hamper companies | 880 | 0.71% | 9 | | Nov 2025 | Hamper companies | 1.6K | 0.51% | 9 | | Dec 2025 | Hamper companies | 4.4K | 0.64% | 9 | | Jan 2026 | Hamper companies | 880 | 1.1% | 9 | | Feb 2026 | Hamper companies | 590 | 0.75% | 9 | | Mar 2026 | Hamper companies | 880 | 0.93% | 9 | | Apr 2026 | Hamper companies | 590 | 0.92% | 9 | | May 2026 | Hamper companies | 590 | 0.91% | 9 | | Jun 2026 | Hamper companies | 720 | 0.91% | 9 | | Jul 2026 | Hamper companies | 590 | 0.75% | 9 | | Aug 2026 | Hamper companies | 590 | 0.75% | 9 | | Sep 2026 | Hamper companies | 880 | 0.91% | 9 | ## How are Hampers.com’s branded searches counted? Brandwave collects information about searches that people make online using Hampers.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hampers.com” ## Which hamper companies compete with Hampers.com? - [M&S](/demand/uk/brands/marks-and-spencer) - [Fortnum & Mason](/demand/uk/brands/fortnum-and-mason) - [Harrods](/demand/uk/brands/harrods) - [John Lewis](/demand/uk/brands/john-lewis): Head-to-head: /demand/uk/compare/hampers-com-vs-john-lewis - [Waitrose](/demand/uk/brands/waitrose-and-partners): Head-to-head: /demand/uk/compare/hampers-com-vs-waitrose-and-partners - [Selfridges](/demand/uk/brands/selfridges): Head-to-head: /demand/uk/compare/hampers-com-vs-selfridges - [Virginia Hayward](/demand/uk/brands/virginia-hayward): Head-to-head: /demand/uk/compare/hampers-com-vs-virginia-hayward - [Prestige Hampers](/demand/uk/brands/prestige-hampers): Head-to-head: /demand/uk/compare/hampers-com-vs-prestige-hampers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hampers.com: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/hampers-com This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hampers-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.