---
title: "Halfords: search popularity in United Kingdom"
description: "Halfords is motoring and cycling retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/halfords"
publisher: "Brandwave"
---

# Halfords: search popularity in United Kingdom

Halfords is motoring and cycling retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Halfords
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among auto parts retailers**: 43.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auto parts retailers | 2 | 43.8% | 1.5M |

- [Auto parts retailers](/demand/uk/categories/uk-auto-parts-retailers)

## How has branded search demand for Halfords changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Halfords in United Kingdom fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Halfords’ estimated Share of Search among auto parts retailers in United Kingdom decreased from 49.6% to 43.8%.
- Across the 12 months ending September 2026, Halfords’ estimated Share of Search among auto parts retailers in United Kingdom peaked at 49.7% in December 2025 and was lowest at 43.7% in March 2026.
- Across the 12 months ending September 2026, Halfords fell from 1st to 2nd among auto parts retailers in United Kingdom.

## How did search popularity change for United Kingdom auto parts retailers in September 2026?

- In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in United Kingdom, with 43.8% estimated Share of Search.
- In September 2026, GSF Car Parts gained estimated Share of Search among auto parts retailers in United Kingdom, from 9.8% to 10.7%.
- In September 2026, Halfords lost estimated Share of Search among auto parts retailers in United Kingdom, from 48.7% to 43.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auto parts retailers | 1.8M | 49.6% | 1 |
| Nov 2025 | Auto parts retailers | 1.8M | 49.6% | 1 |
| Dec 2025 | Auto parts retailers | 1.8M | 49.7% | 1 |
| Jan 2026 | Auto parts retailers | 1.8M | 44.8% | 2 |
| Feb 2026 | Auto parts retailers | 1.5M | 43.8% | 2 |
| Mar 2026 | Auto parts retailers | 1.8M | 43.7% | 2 |
| Apr 2026 | Auto parts retailers | 1.8M | 47.5% | 1 |
| May 2026 | Auto parts retailers | 1.8M | 48.7% | 1 |
| Jun 2026 | Auto parts retailers | 1.8M | 48.7% | 1 |
| Jul 2026 | Auto parts retailers | 1.8M | 48.5% | 1 |
| Aug 2026 | Auto parts retailers | 1.8M | 48.7% | 1 |
| Sep 2026 | Auto parts retailers | 1.5M | 43.8% | 2 |

## How is Halfords measured?

Brandwave collects information about searches that people make online using Halfords’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “halfords”

## Which auto parts retailers compete with Halfords?

- [Euro Car Parts](/demand/uk/brands/euro-car-parts): Head-to-head: /demand/uk/compare/euro-car-parts-vs-halfords
- [GSF Car Parts](/demand/uk/brands/gsf-car-parts): Head-to-head: /demand/uk/compare/gsf-car-parts-vs-halfords
- [Autodoc](/demand/uk/brands/autodoc): Head-to-head: /demand/uk/compare/autodoc-vs-halfords

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Halfords: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/halfords

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/halfords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.