--- title: "Haagen-Dazs: search popularity in the United Kingdom" description: "Haagen-Dazs is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/haagen-dazs" publisher: "Brandwave" --- # Haagen-Dazs: search popularity in the United Kingdom Haagen-Dazs is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Haagen-Dazs - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among ice cream brands**: 44.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 1 | 44.3% | 22.2K | - [Ice cream brands in the UK](/demand/uk/categories/uk-ice-cream-brands) ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared in all four answers. Haagen-Dazs is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Magnum | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Kelly's of Cornwall | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mackie's of Scotland | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Carte D'Or | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jude's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best ice cream brand in the UK?": 1. Haagen-Dazs, 2. Ben & Jerry's, 3. Mackie's of Scotland, 4. Jude's - Asked ChatGPT "Which supermarket ice cream is best in the UK?": 1. Haagen-Dazs - Asked ChatGPT "What are the most popular ice cream brands in the UK?": 1. Magnum, 2. Ben & Jerry's, 3. Haagen-Dazs, 4. Carte D'Or, 5. Kelly's of Cornwall, 6. Mackie's of Scotland - Searched Google, AI Overview "best ice cream": 1. Haagen-Dazs, 2. Kelly's of Cornwall Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Haagen-Dazs changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Haagen-Dazs in the United Kingdom rose from 18.1K to 22.2K. - Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom increased from 40% to 44.3%. - Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom peaked at 44.3% in September 2026 and was lowest at 32.3% in July 2026. ## How did search popularity change for United Kingdom ice cream brands in September 2026? - In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%. - In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%. - In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%. - In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%. - Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026. - Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 18.1K | 40% | 1 | | Nov 2025 | Ice cream brands | 18.1K | 42.2% | 1 | | Dec 2025 | Ice cream brands | 18.1K | 44% | 1 | | Jan 2026 | Ice cream brands | 18.1K | 39.6% | 1 | | Feb 2026 | Ice cream brands | 18.1K | 40.9% | 1 | | Mar 2026 | Ice cream brands | 22.2K | 39.8% | 1 | | Apr 2026 | Ice cream brands | 27.1K | 40.4% | 1 | | May 2026 | Ice cream brands | 33.1K | 37.1% | 1 | | Jun 2026 | Ice cream brands | 33.1K | 37.9% | 1 | | Jul 2026 | Ice cream brands | 27.1K | 32.3% | 1 | | Aug 2026 | Ice cream brands | 27.1K | 36.6% | 1 | | Sep 2026 | Ice cream brands | 22.2K | 44.3% | 1 | ## How are Haagen-Dazs’ branded searches counted? Brandwave collects information about searches that people make online using Haagen-Dazs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “haagen dazs” ## Which ice cream brands compete with Haagen-Dazs? - [Magnum](/demand/uk/brands/magnum): Head-to-head: /demand/uk/compare/haagen-dazs-vs-magnum - [Jude's](/demand/uk/brands/judes): Head-to-head: /demand/uk/compare/haagen-dazs-vs-judes - [Halo Top](/demand/uk/brands/halo-top): Head-to-head: /demand/uk/compare/haagen-dazs-vs-halo-top - [Mackie's of Scotland](/demand/uk/brands/mackies): Head-to-head: /demand/uk/compare/haagen-dazs-vs-mackies - [Carte D'Or](/demand/uk/brands/carte-dor): Head-to-head: /demand/uk/compare/carte-dor-vs-haagen-dazs - [Ben & Jerry's](/demand/uk/brands/ben-and-jerrys) - [Kelly's of Cornwall](/demand/uk/brands/kellys-of-cornwall) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Haagen-Dazs: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/haagen-dazs This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/haagen-dazs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.