--- title: "Gucci: search popularity in the United Kingdom" description: "Gucci is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/gucci" publisher: "Brandwave" --- # Gucci: search popularity in the United Kingdom Gucci is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gucci - **Owned by**: Kering - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among fragrance brands**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 14 | 3.6% | 18.1K | - [Fragrance brands](/demand/uk/categories/uk-fragrance-brands) ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gucci did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lancôme | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Chanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dior Beauty | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Burberry | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy in the UK?": 1. Yves Saint Laurent, 2. Burberry, 3. Versace - Asked ChatGPT "What are the best perfume brands?": 1. Dior Beauty, 2. Chanel, 3. Yves Saint Laurent, 4. Lancôme, 5. Maison Francis Kurkdjian, 6. Tom Ford, 7. Jo Malone, 8. KAYALI, 9. Le Labo - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Lancôme, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": named none of the brands we track Not named in any answer: Prada, Marc Jacobs, Creed and Gucci. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Gucci changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gucci in the United Kingdom fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Gucci’s share of searches among fragrance brands in the United Kingdom peaked at 4.2% in December 2025 and was lowest at 3% in April 2026. - Across the 12 months ending September 2026, Gucci fell from 13th to 14th among fragrance brands in the United Kingdom. ## How did search popularity change for United Kingdom fragrance brands in September 2026? - In September 2026, Chanel overtook Tom Ford to rank 5th among fragrance brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Dior Beauty overtook Tom Ford to rank 6th among fragrance brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Le Labo gained share of searches among fragrance brands in the United Kingdom, from 8.5% to 9.7%. - In September 2026, Prada gained share of searches among fragrance brands in the United Kingdom, from 8.5% to 9.7%. - In September 2026, Marc Jacobs gained share of searches among fragrance brands in the United Kingdom, from 4.7% to 5.3%. - In September 2026, Versace gained share of searches among fragrance brands in the United Kingdom, from 4.7% to 5.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 22.2K | 3.6% | 13 | | Nov 2025 | Fragrance brands | 33.1K | 3.3% | 13 | | Dec 2025 | Fragrance brands | 49.5K | 4.2% | 12 | | Jan 2026 | Fragrance brands | 14.8K | 3.1% | 15 | | Feb 2026 | Fragrance brands | 14.8K | 3.7% | 14 | | Mar 2026 | Fragrance brands | 18.1K | 3.7% | 14 | | Apr 2026 | Fragrance brands | 12.1K | 3% | 15 | | May 2026 | Fragrance brands | 14.8K | 3.5% | 14 | | Jun 2026 | Fragrance brands | 12.1K | 3% | 15 | | Jul 2026 | Fragrance brands | 12.1K | 3% | 15 | | Aug 2026 | Fragrance brands | 14.8K | 3.1% | 15 | | Sep 2026 | Fragrance brands | 18.1K | 3.6% | 14 | ## How are Gucci’s branded searches counted? Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gucci perfume” ## Which fragrance brands compete with Gucci? - [Jo Malone](/demand/uk/brands/jo-malone) - [Le Labo](/demand/uk/brands/le-labo) - [Prada](/demand/uk/brands/prada) - [Yves Saint Laurent](/demand/uk/brands/yves-saint-laurent) - [Chanel](/demand/uk/brands/chanel) - [Dior Beauty](/demand/uk/brands/dior-beauty) - [Tom Ford](/demand/uk/brands/tom-ford) - [KAYALI](/demand/uk/brands/kayali) - [Marc Jacobs](/demand/uk/brands/marc-jacobs) - [Versace](/demand/uk/brands/versace): Head-to-head: /demand/uk/compare/gucci-vs-versace - [Creed](/demand/uk/brands/creed): Head-to-head: /demand/uk/compare/creed-vs-gucci - [Lancôme](/demand/uk/brands/lancome): Head-to-head: /demand/uk/compare/gucci-vs-lancome - [Burberry](/demand/uk/brands/burberry): Head-to-head: /demand/uk/compare/burberry-vs-gucci - [Maison Francis Kurkdjian](/demand/uk/brands/maison-francis-kurkdjian): Head-to-head: /demand/uk/compare/gucci-vs-maison-francis-kurkdjian ## Who owns Gucci? Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent, owned by the same company, in the United Kingdom. - [Kering](/demand/uk/companies/kering): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gucci? Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Gucci: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/gucci This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/gucci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.