---
title: "Greene King: search popularity in the United Kingdom"
description: "Greene King is a pub company and brewer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/greene-king"
publisher: "Brandwave"
---

# Greene King: search popularity in the United Kingdom

Greene King is a pub company and brewer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Greene King
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among pub chains**: 5.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pub chains | 2 | 5.9% | 49.5K |

- [Pub chains in the UK](/demand/uk/categories/uk-pub-chains)

## Top pub chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Greene King was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Greene King is the second most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wetherspoons | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Greene King | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Young's | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Hungry Horse | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Fuller's | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Vintage Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Marston's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Sizzling Pubs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Chef & Brewer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Ember Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Nicholson’s | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about pub chains

- Asked ChatGPT "What's the best pub chain in the UK?": 1. Wetherspoons, 2. Young's, 3. Greene King, 4. Fuller's
- Asked ChatGPT "Which pub chain is best for a cheap meal and a pint?": 1. Wetherspoons, 2. Hungry Horse, 3. Greene King
- Asked ChatGPT "What's a good pub near me for Sunday lunch?": named none of the brands we track
- Searched Google, AI Overview "pubs near me": named none of the brands we track

Not named in any answer: Vintage Inns, Marston's, Sizzling Pubs, Chef & Brewer, Ember Inns and Nicholson’s.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How has branded search demand for Greene King changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Greene King in the United Kingdom fell from 74K to 49.5K.
- Across the 12 months ending September 2026, Greene King’s share of searches among pub chains in the United Kingdom decreased from 7.1% to 5.9%.
- Across the 12 months ending September 2026, Greene King’s share of searches among pub chains in the United Kingdom peaked at 8.6% in March 2026 and was lowest at 5.9% in August 2026.

## How did search popularity change for United Kingdom pub chains in September 2026?

- In September 2026, Hungry Horse lost share of searches among pub chains in the United Kingdom, from 5.9% to 4.8%.
- In September 2026, Vintage Inns rose from 6th to 4th among pub chains in the United Kingdom.
- In September 2026, Young's rose from 11th to 10th among pub chains in the United Kingdom.
- In September 2026, Marston's fell from 4th to 5th among pub chains in the United Kingdom.
- In September 2026, Nicholson’s fell from 10th to 11th among pub chains in the United Kingdom.
- In September 2026, Sizzling Pubs fell from 5th to 6th among pub chains in the United Kingdom.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pub chains | 74K | 7.1% | 2 |
| Nov 2025 | Pub chains | 74K | 7.2% | 2 |
| Dec 2025 | Pub chains | 74K | 7.3% | 2 |
| Jan 2026 | Pub chains | 74K | 7% | 2 |
| Feb 2026 | Pub chains | 74K | 7.1% | 2 |
| Mar 2026 | Pub chains | 90.5K | 8.6% | 2 |
| Apr 2026 | Pub chains | 60.5K | 7% | 2 |
| May 2026 | Pub chains | 60.5K | 7% | 2 |
| Jun 2026 | Pub chains | 49.5K | 5.9% | 2 |
| Jul 2026 | Pub chains | 60.5K | 7% | 2 |
| Aug 2026 | Pub chains | 60.5K | 5.9% | 2 |
| Sep 2026 | Pub chains | 49.5K | 5.9% | 2 |

## How are Greene King’s branded searches counted?

Brandwave collects information about searches that people make online using Greene King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “greene king”

## Which pub chains compete with Greene King?

- [Wetherspoons](/demand/uk/brands/wetherspoons): Head-to-head: /demand/uk/compare/greene-king-vs-wetherspoons
- [Hungry Horse](/demand/uk/brands/hungry-horse): Head-to-head: /demand/uk/compare/greene-king-vs-hungry-horse
- [Vintage Inns](/demand/uk/brands/vintage-inns): Head-to-head: /demand/uk/compare/greene-king-vs-vintage-inns
- [Marston's](/demand/uk/brands/marstons-pubs): Head-to-head: /demand/uk/compare/greene-king-vs-marstons-pubs
- [Sizzling Pubs](/demand/uk/brands/sizzling-pubs): Head-to-head: /demand/uk/compare/greene-king-vs-sizzling-pubs
- [Chef & Brewer](/demand/uk/brands/chef-and-brewer)
- [Ember Inns](/demand/uk/brands/ember-inns)
- [Fuller's](/demand/uk/brands/fullers-pubs)
- [Young's](/demand/uk/brands/youngs-pubs)
- [Nicholson’s](/demand/uk/brands/nicholsons-pubs)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Greene King: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/greene-king

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/greene-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
