--- title: "GoSimpleTax: search popularity in the United Kingdom" description: "GoSimpleTax is software for preparing and filing Self Assessment tax returns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/gosimpletax" publisher: "Brandwave" --- # GoSimpleTax: search popularity in the United Kingdom GoSimpleTax is software for preparing and filing Self Assessment tax returns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GoSimpleTax - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among self assessment tax return software**: 7.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Self assessment tax return software | 3 | 7.4% | 880 | - [Self assessment tax return software](/demand/uk/categories/uk-self-assessment-tax-software) ## Top self assessment tax return software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GoSimpleTax was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GoSimpleTax is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FreeAgent | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | GoSimpleTax | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Sage Accounting | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Xero | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | TaxCalc | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Andica | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Coconut | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Taxfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Untied | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self assessment tax return software - Asked ChatGPT "What's the best software for filing a self assessment tax return?": 1. GoSimpleTax, 2. FreeAgent - Asked ChatGPT "Which apps can sole traders use for Making Tax Digital?": 1. FreeAgent, 2. Xero - Asked ChatGPT "What's the easiest way to do my self assessment tax return?": named none of the brands we track - Searched Google, AI Overview "making tax digital software": 1. Sage Accounting, 2. Xero, 3. Coconut - Searched Google, AI Overview "self assessment software": 1. TaxCalc, 2. GoSimpleTax, 3. FreeAgent, 4. Andica, 5. Sage Accounting Not named in any answer: Taxfix, Pie and Untied. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for GoSimpleTax changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for GoSimpleTax in the United Kingdom fell from 1.3K to 880. - Across the 12 months ending September 2026, GoSimpleTax’s share of searches among self assessment tax return software in the United Kingdom decreased from 8.1% to 7.4%. - Across the 12 months ending September 2026, GoSimpleTax’s share of searches among self assessment tax return software in the United Kingdom peaked at 12.6% in January 2026 and was lowest at 6.2% in June 2026. ## How did search popularity change for United Kingdom self assessment tax return software in September 2026? - In September 2026, Taxfix overtook TaxCalc to become the leader among self assessment tax return software in the United Kingdom, with 40.5% of the searches. - In September 2026, Sage Accounting overtook Coconut to rank 6th among self assessment tax return software in the United Kingdom, with 2.2% of the searches. - In September 2026, TaxCalc lost share of searches among self assessment tax return software in the United Kingdom, from 42.7% to 37.1%. - In September 2026, Andica lost share of searches among self assessment tax return software in the United Kingdom, from 7% to 6.1%. - In September 2026, Pie lost share of searches among self assessment tax return software in the United Kingdom, from 3.8% to 3.3%. - In September 2026, GoSimpleTax rose from 4th to 3rd among self assessment tax return software in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Self assessment tax return software | 1.3K | 8.1% | 3 | | Nov 2025 | Self assessment tax return software | 1.6K | 8.9% | 3 | | Dec 2025 | Self assessment tax return software | 1.6K | 8.6% | 3 | | Jan 2026 | Self assessment tax return software | 5.4K | 12.6% | 3 | | Feb 2026 | Self assessment tax return software | 1K | 7.8% | 3 | | Mar 2026 | Self assessment tax return software | 1.3K | 7.9% | 3 | | Apr 2026 | Self assessment tax return software | 1.9K | 9.5% | 3 | | May 2026 | Self assessment tax return software | 1K | 7.3% | 3 | | Jun 2026 | Self assessment tax return software | 880 | 6.2% | 4 | | Jul 2026 | Self assessment tax return software | 1K | 7.2% | 3 | | Aug 2026 | Self assessment tax return software | 880 | 7% | 4 | | Sep 2026 | Self assessment tax return software | 880 | 7.4% | 3 | ## How are GoSimpleTax’s branded searches counted? Brandwave collects information about searches that people make online using GoSimpleTax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gosimpletax” ## Which self assessment tax return software compete with GoSimpleTax? - [Taxfix](/demand/uk/brands/taxfix): Head-to-head: /demand/uk/compare/gosimpletax-vs-taxfix - [TaxCalc](/demand/uk/brands/taxcalc): Head-to-head: /demand/uk/compare/gosimpletax-vs-taxcalc - [Andica](/demand/uk/brands/andica): Head-to-head: /demand/uk/compare/andica-vs-gosimpletax - [Pie](/demand/uk/brands/pie-tax): Head-to-head: /demand/uk/compare/gosimpletax-vs-pie-tax - [Sage Accounting](/demand/uk/brands/sage-accounting): Head-to-head: /demand/uk/compare/gosimpletax-vs-sage-accounting - [Coconut](/demand/uk/brands/coconut) - [Untied](/demand/uk/brands/untied) - [FreeAgent](/demand/uk/brands/freeagent) - [Xero](/demand/uk/brands/xero) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "GoSimpleTax: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/gosimpletax This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/gosimpletax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.