--- title: "Gordon's: search popularity in the United Kingdom" description: "Gordon's is a London dry gin brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/gordons" publisher: "Brandwave" --- # Gordon's: search popularity in the United Kingdom Gordon's is a London dry gin brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gordon's - **Owned by**: Diageo - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among gin brands**: 26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gin brands | 2 | 26% | 9.9K | - [Gin brands in the UK](/demand/uk/categories/uk-gin-brands) ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gordon's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gordon's is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tanqueray | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hendrick's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Gordon's | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bombay Sapphire | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Sipsmith | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Whitley Neill | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "What's the best gin brand in the UK?": 1. Tanqueray, 2. Hendrick's, 3. Sipsmith - Asked ChatGPT "What are the most popular gin brands in the UK?": 1. Gordon's, 2. Tanqueray, 3. Bombay Sapphire, 4. Hendrick's, 5. Sipsmith, 6. Whitley Neill - Asked ChatGPT "Which gin brand is best for a gin and tonic?": 1. Tanqueray, 2. Hendrick's - Searched Google, AI Overview "gin": named none of the brands we track - Searched Google, AI Overview "best gin": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Gordon's changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gordon's in the United Kingdom fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom increased from 24.9% to 26%. - Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom peaked at 26.8% in January 2026 and was lowest at 19.9% in April 2026. ## How did search popularity change for United Kingdom gin brands in September 2026? - In September 2026, Sipsmith overtook Whitley Neill to rank 5th among gin brands in the United Kingdom, with 3.4% of the searches. - In September 2026, Bombay Sapphire gained share of searches among gin brands in the United Kingdom, from 29.7% to 31.8%. - In September 2026, Gordon's gained share of searches among gin brands in the United Kingdom, from 24.3% to 26%. - In September 2026, Hendrick's lost share of searches among gin brands in the United Kingdom, from 24.3% to 21.3%. - In September 2026, Tanqueray lost share of searches among gin brands in the United Kingdom, from 16.2% to 14.2%. - Estimated monthly branded searches for Whitley Neill in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gin brands | 12.1K | 24.9% | 2 | | Nov 2025 | Gin brands | 14.8K | 23.9% | 2 | | Dec 2025 | Gin brands | 22.2K | 26.5% | 2 | | Jan 2026 | Gin brands | 9.9K | 26.8% | 2 | | Feb 2026 | Gin brands | 8.1K | 23.7% | 2 | | Mar 2026 | Gin brands | 8.1K | 20.8% | 3 | | Apr 2026 | Gin brands | 8.1K | 19.9% | 3 | | May 2026 | Gin brands | 9.9K | 22.7% | 3 | | Jun 2026 | Gin brands | 9.9K | 23.3% | 3 | | Jul 2026 | Gin brands | 9.9K | 23.9% | 2 | | Aug 2026 | Gin brands | 9.9K | 24.3% | 2 | | Sep 2026 | Gin brands | 9.9K | 26% | 2 | ## How are Gordon's’ branded searches counted? Brandwave collects information about searches that people make online using Gordon's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gordon's gin” - “gordons gin” ## Which gin brands compete with Gordon's? - [Bombay Sapphire](/demand/uk/brands/bombay-sapphire): Head-to-head: /demand/uk/compare/bombay-sapphire-vs-gordons - [Hendrick's](/demand/uk/brands/hendricks): Head-to-head: /demand/uk/compare/gordons-vs-hendricks - [Tanqueray](/demand/uk/brands/tanqueray): Head-to-head: /demand/uk/compare/gordons-vs-tanqueray - [Sipsmith](/demand/uk/brands/sipsmith): Head-to-head: /demand/uk/compare/gordons-vs-sipsmith - [Whitley Neill](/demand/uk/brands/whitley-neill): Head-to-head: /demand/uk/compare/gordons-vs-whitley-neill ## Who owns Gordon's? Gordon's is owned by Diageo. Brandwave also tracks Tanqueray, owned by the same company, in the United Kingdom. - [Diageo](/demand/uk/companies/diageo): Owns 15 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gordon's? Gordon's is owned by Diageo. Brandwave also tracks Tanqueray, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Gordon's: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/gordons This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/gordons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.