--- title: "Google Pixel: search popularity in the United Kingdom" description: "Google Pixel is Google's line of smartphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/google-pixel" publisher: "Brandwave" --- # Google Pixel: search popularity in the United Kingdom Google Pixel is Google's line of smartphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Pixel - **Owned by**: Google - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among smartphone brands**: 10.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartphone brands | 2 | 10.9% | 115K | | Smartwatch brands | 6 | 3% | 26.9K | | Tablet brands | 7 | 0.69% | 4.4K | - [Smartphone brands](/demand/uk/categories/uk-smartphone-brands) - [Smartwatch brands](/demand/uk/categories/uk-smartwatch-brands) - [Tablet brands](/demand/uk/categories/uk-tablet-brands) ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Pixel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Pixel is the second most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Google Pixel changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Google Pixel in the United Kingdom rose from 115K to 147K. - Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in the United Kingdom decreased from 12.3% to 10.9%. - Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in the United Kingdom peaked at 16.9% in August 2026 and was lowest at 10.9% in September 2026. - Across the 12 months ending September 2026, Google Pixel rose from 3rd to 2nd among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Google Pixel’s share of searches among smartwatch brands in the United Kingdom peaked at 3.4% in August 2026 and was lowest at 2.4% in April 2026. - Across the 12 months ending September 2026, Google Pixel fell from 5th to 6th among smartwatch brands in the United Kingdom. - Across the 12 months ending September 2026, Google Pixel’s share of searches among tablet brands in the United Kingdom held steady, from 0.71% to 0.69%. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands in the United Kingdom, from 53.6% to 63.3%. - In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%. - In September 2026, Nothing lost share of searches among smartphone brands in the United Kingdom, from 8.8% to 7%. - In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%. - In September 2026, Sony lost share of searches among smartphone brands in the United Kingdom, from 1.8% to 1.1%. - HONOR’s share of searches among smartphone brands in the United Kingdom has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026. ## How did search popularity change for United Kingdom smartwatch brands in September 2026? - In September 2026, Apple Watch gained share of searches among smartwatch brands in the United Kingdom, from 42.5% to 49.4%. - In September 2026, Garmin lost share of searches among smartwatch brands in the United Kingdom, from 19.1% to 14.8%. - In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United Kingdom, from 8.3% to 7.4%. - In September 2026, Fitbit lost share of searches among smartwatch brands in the United Kingdom, from 15.6% to 14.8%. - Estimated monthly branded searches for WHOOP in the United Kingdom rose 82.7% over 12 measured months, from 27.1K to 49.5K in September 2026. - Estimated monthly branded searches for Amazfit in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## How did search popularity change for United Kingdom tablet brands in September 2026? - In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%. - Estimated monthly branded searches for HONOR in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for OnePlus in the United Kingdom fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. - Estimated monthly branded searches for Xiaomi in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Google Pixel in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Amazon Fire Tablet in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartphone brands | 79.4K | 12.3% | 3 | | Nov 2025 | Smartphone brands | 115K | 14.8% | 3 | | Dec 2025 | Smartphone brands | 94.9K | 13.3% | 3 | | Jan 2026 | Smartphone brands | 78.4K | 12.5% | 3 | | Feb 2026 | Smartphone brands | 78.4K | 12.9% | 3 | | Mar 2026 | Smartphone brands | 97.1K | 13.4% | 2 | | Apr 2026 | Smartphone brands | 79.4K | 12% | 2 | | May 2026 | Smartphone brands | 78.4K | 11.7% | 2 | | Jun 2026 | Smartphone brands | 95.9K | 13.9% | 2 | | Jul 2026 | Smartphone brands | 95.9K | 13.4% | 2 | | Aug 2026 | Smartphone brands | 142K | 16.9% | 2 | | Sep 2026 | Smartphone brands | 115K | 10.9% | 2 | | Oct 2025 | Smartwatch brands | 30.2K | 3.3% | 5 | | Nov 2025 | Smartwatch brands | 41.9K | 3.4% | 5 | | Dec 2025 | Smartwatch brands | 34.3K | 2.8% | 6 | | Jan 2026 | Smartwatch brands | 26.9K | 2.7% | 6 | | Feb 2026 | Smartwatch brands | 20.2K | 2.6% | 6 | | Mar 2026 | Smartwatch brands | 24.2K | 3.1% | 6 | | Apr 2026 | Smartwatch brands | 20.2K | 2.4% | 6 | | May 2026 | Smartwatch brands | 22K | 2.5% | 6 | | Jun 2026 | Smartwatch brands | 22K | 2.6% | 6 | | Jul 2026 | Smartwatch brands | 22K | 2.9% | 6 | | Aug 2026 | Smartwatch brands | 29.6K | 3.4% | 6 | | Sep 2026 | Smartwatch brands | 26.9K | 3% | 6 | | Oct 2025 | Tablet brands | 5.4K | 0.71% | 7 | | Nov 2025 | Tablet brands | 6.6K | 0.6% | 7 | | Dec 2025 | Tablet brands | 5.4K | 0.6% | 7 | | Jan 2026 | Tablet brands | 4.4K | 0.7% | 7 | | Feb 2026 | Tablet brands | 3.6K | 0.69% | 7 | | Mar 2026 | Tablet brands | 4.4K | 0.83% | 7 | | Apr 2026 | Tablet brands | 2.9K | 0.67% | 7 | | May 2026 | Tablet brands | 2.9K | 0.66% | 7 | | Jun 2026 | Tablet brands | 2.9K | 0.67% | 7 | | Jul 2026 | Tablet brands | 2.9K | 0.68% | 7 | | Aug 2026 | Tablet brands | 5.4K | 1% | 7 | | Sep 2026 | Tablet brands | 4.4K | 0.69% | 7 | ## How are Google Pixel’s branded searches counted? Brandwave collects information about searches that people make online using Google Pixel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google pixel” - “google pixel tablet” - “google pixel watch” - “pixel phone” - “pixel watch” ## Which smartphone brands compete with Google Pixel? - [Apple iPhone](/demand/uk/brands/iphone): Head-to-head: /demand/uk/compare/google-pixel-vs-iphone - [Samsung Galaxy](/demand/uk/brands/samsung-galaxy): Head-to-head: /demand/uk/compare/google-pixel-vs-samsung-galaxy - [Nothing](/demand/uk/brands/nothing): Head-to-head: /demand/uk/compare/google-pixel-vs-nothing - [OnePlus](/demand/uk/brands/oneplus): Head-to-head: /demand/uk/compare/google-pixel-vs-oneplus - [HONOR](/demand/uk/brands/honor): Head-to-head: /demand/uk/compare/google-pixel-vs-honor - [OPPO](/demand/uk/brands/oppo) - [Sony](/demand/uk/brands/sony) - [Xiaomi](/demand/uk/brands/xiaomi) - [Motorola](/demand/uk/brands/motorola) - [vivo](/demand/uk/brands/vivo) ## Who owns Google Pixel? Google Pixel is owned by Google. Brandwave also tracks Fitbit and Google Nest, owned by the same company, in the United Kingdom. - [Google](/demand/uk/companies/google): Owns 70 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Pixel? Google Pixel is owned by Google. Brandwave also tracks Fitbit and Google Nest, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Google Pixel: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/google-pixel This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/google-pixel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.