---
title: "Goodfella's: search popularity in United Kingdom"
description: "Goodfella's is frozen pizza brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/goodfellas"
publisher: "Brandwave"
---

# Goodfella's: search popularity in United Kingdom

Goodfella's is frozen pizza brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Goodfella's
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among frozen pizza brands**: 71.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen pizza brands | 1 | 71.2% | 68.6K |

- [Frozen pizza brands](/demand/uk/categories/uk-frozen-pizza-brands)

## How has branded search demand for Goodfella's changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Goodfella's in United Kingdom fell from 82.1K to 68.6K.
- Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom decreased from 73.1% to 71.2%.
- Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom peaked at 75.9% in December 2025 and was lowest at 71.2% in September 2026.

## How did search popularity change for United Kingdom frozen pizza brands in September 2026?

- In September 2026, Dr. Oetker gained estimated Share of Search among frozen pizza brands in United Kingdom, from 15.1% to 17.1%.
- In September 2026, Chicago Town gained estimated Share of Search among frozen pizza brands in United Kingdom, from 10% to 11.6%.
- In September 2026, Goodfella's lost estimated Share of Search among frozen pizza brands in United Kingdom, from 75% to 71.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen pizza brands | 82.1K | 73.1% | 1 |
| Nov 2025 | Frozen pizza brands | 67.1K | 71.7% | 1 |
| Dec 2025 | Frozen pizza brands | 80.6K | 75.9% | 1 |
| Jan 2026 | Frozen pizza brands | 82.1K | 75.6% | 1 |
| Feb 2026 | Frozen pizza brands | 67.1K | 71.7% | 1 |
| Mar 2026 | Frozen pizza brands | 68.6K | 71.9% | 1 |
| Apr 2026 | Frozen pizza brands | 68.6K | 75% | 1 |
| May 2026 | Frozen pizza brands | 57.6K | 71.6% | 1 |
| Jun 2026 | Frozen pizza brands | 57.6K | 71.6% | 1 |
| Jul 2026 | Frozen pizza brands | 67.1K | 74.6% | 1 |
| Aug 2026 | Frozen pizza brands | 82.1K | 75% | 1 |
| Sep 2026 | Frozen pizza brands | 68.6K | 71.2% | 1 |

## How is Goodfella's measured?

Brandwave collects information about searches that people make online using Goodfella's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “goodfella s”
- “goodfellas pizza”

## Which frozen pizza brands compete with Goodfella's?

- [Dr. Oetker](/demand/uk/brands/dr-oetker): Head-to-head: /demand/uk/compare/dr-oetker-vs-goodfellas
- [Chicago Town](/demand/uk/brands/chicago-town): Head-to-head: /demand/uk/compare/chicago-town-vs-goodfellas

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Goodfella's: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/goodfellas

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/goodfellas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.