---
title: "GoCompare: search popularity in United Kingdom"
description: "GoCompare is a comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/gocompare"
publisher: "Brandwave"
---

# GoCompare: search popularity in United Kingdom

GoCompare is a comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: GoCompare
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among insurance comparison sites**: 24.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance comparison sites | 2 | 24.1% | 673K |

- [Insurance comparison sites](/demand/uk/categories/uk-insurance-comparison-sites)

## How has branded search demand for GoCompare changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for GoCompare in United Kingdom held steady at 673K.
- Across the 12 months ending September 2026, GoCompare’s estimated Share of Search among insurance comparison sites in United Kingdom decreased from 28.2% to 24.1%.

## How did search popularity change for United Kingdom insurance comparison sites in September 2026?

- Estimated monthly branded searches for Confused.com in United Kingdom rose 82.7% over 12 measured months, from 40.5K to 74K in September 2026.
- Estimated monthly branded searches for Compare the Market in United Kingdom rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.
- Estimated monthly branded searches for MoneySuperMarket in United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance comparison sites | 673K | 28.2% | 2 |
| Nov 2025 | Insurance comparison sites | 550K | 27.1% | 2 |
| Dec 2025 | Insurance comparison sites | 450K | 24.3% | 2 |
| Jan 2026 | Insurance comparison sites | 673K | 24.4% | 2 |
| Feb 2026 | Insurance comparison sites | 673K | 24.4% | 2 |
| Mar 2026 | Insurance comparison sites | 823K | 28.1% | 2 |
| Apr 2026 | Insurance comparison sites | 673K | 24.2% | 2 |
| May 2026 | Insurance comparison sites | 673K | 24.2% | 2 |
| Jun 2026 | Insurance comparison sites | 673K | 24.2% | 2 |
| Jul 2026 | Insurance comparison sites | 673K | 24.2% | 2 |
| Aug 2026 | Insurance comparison sites | 673K | 24.2% | 2 |
| Sep 2026 | Insurance comparison sites | 673K | 24.1% | 2 |

## How is GoCompare measured?

Brandwave collects information about searches that people make online using GoCompare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gocompare”

## Which insurance comparison sites compete with GoCompare?

- [Compare the Market](/demand/uk/brands/compare-the-market): Head-to-head: /demand/uk/compare/compare-the-market-vs-gocompare
- [MoneySuperMarket](/demand/uk/brands/moneysupermarket): Head-to-head: /demand/uk/compare/gocompare-vs-moneysupermarket
- [Confused.com](/demand/uk/brands/confused-com): Head-to-head: /demand/uk/compare/confused-com-vs-gocompare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GoCompare: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/gocompare

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/gocompare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.