--- title: "Glen's: search popularity in the United Kingdom" description: "Glen's is a Scottish vodka brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/glens-vodka" publisher: "Brandwave" --- # Glen's: search popularity in the United Kingdom Glen's is a Scottish vodka brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Glen's - **Owned by**: Loch Lomond Group - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among vodka brands**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vodka brands | 7 | 4% | 5.4K | - [Vodka brands in the UK](/demand/uk/categories/uk-vodka-brands) ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glen's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Belvedere | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grey Goose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Absolut | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smirnoff | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AU Vodka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cîroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russian Standard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vodka brands - Asked ChatGPT "What's the best vodka in the UK?": 1. Belvedere, 2. Grey Goose, 3. Absolut - Asked ChatGPT "Which vodka is smoothest for mixing?": 1. Absolut, 2. Grey Goose, 3. Smirnoff, 4. Belvedere - Asked ChatGPT "What's a good premium vodka to give as a gift?": 1. Belvedere, 2. Grey Goose - Searched Google, AI Overview "vodka brands": 1. Smirnoff, 2. Absolut, 3. Grey Goose, 4. Belvedere - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Absolut, 4. Smirnoff Not named in any answer: AU Vodka, Cîroc, Glen's and Russian Standard. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Glen's changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Glen's in the United Kingdom fell from 8.1K to 5.4K. - Across the 12 months ending September 2026, Glen's’ share of searches among vodka brands in the United Kingdom decreased from 4.8% to 4%. - Across the 12 months ending September 2026, Glen's’ share of searches among vodka brands in the United Kingdom peaked at 4.8% in October 2025 and was lowest at 2.8% in December 2025. ## How did search popularity change for United Kingdom vodka brands in September 2026? - In September 2026, Belvedere overtook Smirnoff to rank 4th among vodka brands in the United Kingdom, with 8.9% of the searches. - In September 2026, Grey Goose gained share of searches among vodka brands in the United Kingdom, from 11.7% to 16.4%. - In September 2026, Absolut gained share of searches among vodka brands in the United Kingdom, from 7.8% to 10.9%. - In September 2026, Cîroc gained share of searches among vodka brands in the United Kingdom, from 3.5% to 4.9%. - In September 2026, Smirnoff gained share of searches among vodka brands in the United Kingdom, from 7.8% to 8.9%. - In September 2026, AU Vodka lost share of searches among vodka brands in the United Kingdom, from 58% to 44.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vodka brands | 8.1K | 4.8% | 7 | | Nov 2025 | Vodka brands | 6.6K | 2.8% | 7 | | Dec 2025 | Vodka brands | 8.1K | 2.8% | 7 | | Jan 2026 | Vodka brands | 5.4K | 4.3% | 7 | | Feb 2026 | Vodka brands | 4.4K | 4.2% | 7 | | Mar 2026 | Vodka brands | 5.4K | 4.5% | 7 | | Apr 2026 | Vodka brands | 5.4K | 4.5% | 7 | | May 2026 | Vodka brands | 6.6K | 3.7% | 7 | | Jun 2026 | Vodka brands | 6.6K | 4.4% | 7 | | Jul 2026 | Vodka brands | 5.4K | 3.9% | 7 | | Aug 2026 | Vodka brands | 6.6K | 3.5% | 7 | | Sep 2026 | Vodka brands | 5.4K | 4% | 7 | ## How are Glen's’ branded searches counted? Brandwave collects information about searches that people make online using Glen's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “glen's vodka” ## Which vodka brands compete with Glen's? - [AU Vodka](/demand/uk/brands/au-vodka) - [Grey Goose](/demand/uk/brands/grey-goose) - [Absolut](/demand/uk/brands/absolut): Head-to-head: /demand/uk/compare/absolut-vs-glens-vodka - [Belvedere](/demand/uk/brands/belvedere): Head-to-head: /demand/uk/compare/belvedere-vs-glens-vodka - [Smirnoff](/demand/uk/brands/smirnoff): Head-to-head: /demand/uk/compare/glens-vodka-vs-smirnoff - [Cîroc](/demand/uk/brands/ciroc): Head-to-head: /demand/uk/compare/ciroc-vs-glens-vodka - [Russian Standard](/demand/uk/brands/russian-standard): Head-to-head: /demand/uk/compare/glens-vodka-vs-russian-standard ## Who owns Glen's? Glen's is owned by Loch Lomond Group. Brandwave does not track any other brands owned by Loch Lomond Group. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Glen's? Glen's is owned by Loch Lomond Group. Brandwave does not track any other brands owned by Loch Lomond Group. ## Cite this page Brandwave. "Glen's: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/glens-vodka This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/glens-vodka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.