--- title: "G-Star RAW: search popularity in the United Kingdom" description: "G-Star RAW is a Dutch denim brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/g-star-raw" publisher: "Brandwave" --- # G-Star RAW: search popularity in the United Kingdom G-Star RAW is a Dutch denim brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: G-Star RAW - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among jeans brands**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jeans brands | 7 | 3% | 2.9K | - [Jeans brands in the UK](/demand/uk/categories/uk-jeans-brands) ## Top jeans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, G-Star RAW did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wrangler | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | M&S | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Diesel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | River Island | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | G-Star RAW | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about jeans brands - Asked ChatGPT "What are the best jeans brands in the UK?": 1. Levi's, 2. M&S, 3. Wrangler - Asked ChatGPT "Where can I buy jeans that fit well in the UK?": 1. Levi's, 2. M&S - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's - Searched Google, AI Overview "jeans": 1. Levi's Not named in any answer: Diesel, River Island, Lee and G-Star RAW. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for G-Star RAW changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for G-Star RAW in the United Kingdom fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, G-Star RAW’s share of searches among jeans brands in the United Kingdom held steady, from 2.8% to 3%. ## How did search popularity change for United Kingdom jeans brands in September 2026? - In September 2026, M&S overtook Diesel to rank 2nd among jeans brands in the United Kingdom, with 23.2% of the searches. - In September 2026, River Island gained share of searches among jeans brands in the United Kingdom, from 9.1% to 10.4%. - In September 2026, Diesel lost share of searches among jeans brands in the United Kingdom, from 16.7% to 12.7%. - In September 2026, Levi's lost share of searches among jeans brands in the United Kingdom, from 30.7% to 28.3%. - In September 2026, Wrangler lost share of searches among jeans brands in the United Kingdom, from 16.7% to 15.5%. - In September 2026, Lee lost share of searches among jeans brands in the United Kingdom, from 7.5% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jeans brands | 3.6K | 2.8% | 7 | | Nov 2025 | Jeans brands | 4.4K | 2.8% | 7 | | Dec 2025 | Jeans brands | 4.4K | 2.8% | 7 | | Jan 2026 | Jeans brands | 3.6K | 3.2% | 7 | | Feb 2026 | Jeans brands | 2.9K | 3% | 7 | | Mar 2026 | Jeans brands | 2.9K | 2.5% | 7 | | Apr 2026 | Jeans brands | 2.4K | 2.3% | 7 | | May 2026 | Jeans brands | 2.4K | 2.8% | 7 | | Jun 2026 | Jeans brands | 1.6K | 2.5% | 7 | | Jul 2026 | Jeans brands | 1.3K | 2.7% | 7 | | Aug 2026 | Jeans brands | 1.9K | 2.6% | 7 | | Sep 2026 | Jeans brands | 2.9K | 3% | 7 | ## How are G-Star RAW’s branded searches counted? Brandwave collects information about searches that people make online using G-Star RAW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “g-star jeans” ## Which jeans brands compete with G-Star RAW? - [Levi's](/demand/uk/brands/levis) - [M&S](/demand/uk/brands/marks-and-spencer): Head-to-head: /demand/uk/compare/g-star-raw-vs-marks-and-spencer - [Wrangler](/demand/uk/brands/wrangler): Head-to-head: /demand/uk/compare/g-star-raw-vs-wrangler - [Diesel](/demand/uk/brands/diesel): Head-to-head: /demand/uk/compare/diesel-vs-g-star-raw - [River Island](/demand/uk/brands/river-island): Head-to-head: /demand/uk/compare/g-star-raw-vs-river-island - [Lee](/demand/uk/brands/lee-jeans): Head-to-head: /demand/uk/compare/g-star-raw-vs-lee-jeans ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "G-Star RAW: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/g-star-raw This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/g-star-raw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.