--- title: "Fresha: search popularity in the United Kingdom" description: "Fresha offers salon booking solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/fresha" publisher: "Brandwave" --- # Fresha: search popularity in the United Kingdom Fresha offers salon booking solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fresha - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among salon booking software**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Salon booking software | 3 | 4% | 2.4K | - [Salon booking software in the UK](/demand/uk/categories/uk-salon-booking-software) ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Fresha is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Square Appointments | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Treatwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Timely | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in the UK?": 1. Fresha, 2. Timely, 3. Phorest, 4. Booksy, 5. Square Appointments - Asked ChatGPT "Which booking system is best for a small hair or beauty salon?": 1. Fresha, 2. Square Appointments, 3. Treatwell - Asked ChatGPT "What's the easiest salon booking app for clients to use?": 1. Fresha, 2. Booksy, 3. Square Appointments - Searched Google, AI Overview "salon software": 1. Fresha - Searched Google, AI Overview "salon booking app": 1. Fresha, 2. Treatwell, 3. Booksy, 4. Square Appointments, 5. Phorest Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Fresha changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fresha in the United Kingdom fell from 4.4K to 2.4K. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom decreased from 7.1% to 4%. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom peaked at 7.1% in October 2025 and was lowest at 1.8% in December 2025. - Across the 12 months ending September 2026, Fresha fell from 2nd to 3rd among salon booking software in the United Kingdom. ## How did search popularity change for United Kingdom salon booking software in September 2026? - In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%. - In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%. - Estimated monthly branded searches for Phorest in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Treatwell in the United Kingdom fell 28.6% over 12 measured months, from 70 to 50 in September 2026. - Estimated monthly branded searches for Timely in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Salon booking software | 4.4K | 7.1% | 2 | | Nov 2025 | Salon booking software | 1.6K | 2.7% | 5 | | Dec 2025 | Salon booking software | 1K | 1.8% | 5 | | Jan 2026 | Salon booking software | 1.6K | 2.7% | 5 | | Feb 2026 | Salon booking software | 2.4K | 4.1% | 3 | | Mar 2026 | Salon booking software | 1.9K | 2.7% | 4 | | Apr 2026 | Salon booking software | 1.9K | 3.2% | 3 | | May 2026 | Salon booking software | 1.9K | 2.8% | 3 | | Jun 2026 | Salon booking software | 2.9K | 4.1% | 3 | | Jul 2026 | Salon booking software | 2.4K | 3.4% | 3 | | Aug 2026 | Salon booking software | 2.9K | 4.8% | 3 | | Sep 2026 | Salon booking software | 2.4K | 4% | 3 | ## How are Fresha’s branded searches counted? Brandwave collects information about searches that people make online using Fresha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fresha for business” ## Which salon booking software compete with Fresha? - [Booksy](/demand/uk/brands/booksy): Head-to-head: /demand/uk/compare/booksy-vs-fresha - [Phorest](/demand/uk/brands/phorest): Head-to-head: /demand/uk/compare/fresha-vs-phorest - [Square Appointments](/demand/uk/brands/square-appointments): Head-to-head: /demand/uk/compare/fresha-vs-square-appointments - [Timely](/demand/uk/brands/timely-salon): Head-to-head: /demand/uk/compare/fresha-vs-timely-salon - [Treatwell](/demand/uk/brands/treatwell): Head-to-head: /demand/uk/compare/fresha-vs-treatwell ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fresha: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/fresha This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/fresha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.