---
title: "Francesco Group: search popularity in the United Kingdom"
description: "Francesco Group is a chain of hair salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/francesco-group"
publisher: "Brandwave"
---

# Francesco Group: search popularity in the United Kingdom

Francesco Group is a chain of hair salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Francesco Group
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among hair salon chains**: 0.71%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair salon chains | 6 | 0.71% | 390 |

- [Hair salon chains in the UK](/demand/uk/categories/uk-hair-salon-chains)

## Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Francesco Group did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Supercuts | 1st | 2 of 3 | 2 of 3 |
| Rush | 2nd | 2 of 3 | 2 of 3 |
| Toni&Guy | 3rd | 1 of 3 | 1 of 3 |
| Taylor Taylor London | Not ranked | 0 of 3 | 0 of 3 |
| Saks | Not ranked | 0 of 3 | 0 of 3 |
| Francesco Group | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about hair salon chains

- Asked ChatGPT "What's the best hair salon chain in the UK?": 1. Toni&Guy, 2. Rush, 3. Supercuts
- Asked ChatGPT "Which hairdressing chain is best value in the UK?": 1. Supercuts, 2. Rush
- Asked ChatGPT "What are the best hairdressers near me?": named none of the brands we track

Not named in any answer: Taylor Taylor London, Saks and Francesco Group.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How has branded search demand for Francesco Group changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Francesco Group in the United Kingdom fell from 480 to 390.
- Across the 12 months ending September 2026, Francesco Group’s share of searches among hair salon chains in the United Kingdom held steady, from 0.82% to 0.71%.

## How did search popularity change for United Kingdom hair salon chains in September 2026?

- In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 57.6% to 60%.
- In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 21.1% to 17.9%.
- Estimated monthly branded searches for Taylor Taylor London in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Francesco Group in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
- Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair salon chains | 480 | 0.82% | 6 |
| Nov 2025 | Hair salon chains | 480 | 0.85% | 6 |
| Dec 2025 | Hair salon chains | 320 | 0.55% | 6 |
| Jan 2026 | Hair salon chains | 480 | 0.82% | 6 |
| Feb 2026 | Hair salon chains | 480 | 0.97% | 6 |
| Mar 2026 | Hair salon chains | 480 | 0.8% | 6 |
| Apr 2026 | Hair salon chains | 320 | 0.56% | 6 |
| May 2026 | Hair salon chains | 390 | 0.65% | 6 |
| Jun 2026 | Hair salon chains | 320 | 0.54% | 6 |
| Jul 2026 | Hair salon chains | 390 | 0.68% | 6 |
| Aug 2026 | Hair salon chains | 390 | 0.68% | 6 |
| Sep 2026 | Hair salon chains | 390 | 0.71% | 6 |

## How are Francesco Group’s branded searches counted?

Brandwave collects information about searches that people make online using Francesco Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “francesco group”

## Which hair salon chains compete with Francesco Group?

- [Toni&Guy](/demand/uk/brands/toni-and-guy): Head-to-head: /demand/uk/compare/francesco-group-vs-toni-and-guy
- [Supercuts](/demand/uk/brands/supercuts): Head-to-head: /demand/uk/compare/francesco-group-vs-supercuts
- [Rush](/demand/uk/brands/rush-hair): Head-to-head: /demand/uk/compare/francesco-group-vs-rush-hair
- [Taylor Taylor London](/demand/uk/brands/taylor-taylor-london): Head-to-head: /demand/uk/compare/francesco-group-vs-taylor-taylor-london
- [Saks](/demand/uk/brands/saks-hair): Head-to-head: /demand/uk/compare/francesco-group-vs-saks-hair

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Francesco Group: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/francesco-group

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/francesco-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
