---
title: "Foyles: search popularity in United Kingdom"
description: "Foyles is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/foyles"
publisher: "Brandwave"
---

# Foyles: search popularity in United Kingdom

Foyles is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Foyles
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among bookstores**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bookstores | 4 | 1.6% | 4.4K |

- [Bookstores](/demand/uk/categories/uk-bookstores)

## How has branded search demand for Foyles changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Foyles in United Kingdom fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Foyles’ estimated Share of Search among bookstores in United Kingdom increased from 1.1% to 1.6%.
- Across the 12 months ending September 2026, Foyles’ estimated Share of Search among bookstores in United Kingdom peaked at 2.2% in February 2026 and was lowest at 0.91% in November 2025.

## How did search popularity change for United Kingdom bookstores in September 2026?

- In September 2026, Waterstones gained estimated Share of Search among bookstores in United Kingdom, from 3% to 3.7%.
- WHSmith’s estimated Share of Search among bookstores in United Kingdom has lost ground for 3 months in a row, from 65.6% to 61.2% in September 2026.
- Estimated monthly branded searches for Foyles in United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bookstores | 5.4K | 1.1% | 4 |
| Nov 2025 | Bookstores | 4.4K | 0.91% | 4 |
| Dec 2025 | Bookstores | 5.4K | 1.1% | 4 |
| Jan 2026 | Bookstores | 4.4K | 1.3% | 4 |
| Feb 2026 | Bookstores | 5.4K | 2.2% | 4 |
| Mar 2026 | Bookstores | 4.4K | 1.5% | 4 |
| Apr 2026 | Bookstores | 3.6K | 1.3% | 4 |
| May 2026 | Bookstores | 3.6K | 1.3% | 4 |
| Jun 2026 | Bookstores | 4.4K | 1.7% | 4 |
| Jul 2026 | Bookstores | 4.4K | 1.6% | 4 |
| Aug 2026 | Bookstores | 5.4K | 2% | 4 |
| Sep 2026 | Bookstores | 4.4K | 1.6% | 4 |

## How is Foyles measured?

Brandwave collects information about searches that people make online using Foyles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “foyles bookshop”

## Which bookstores compete with Foyles?

- [WHSmith](/demand/uk/brands/whsmith): Head-to-head: /demand/uk/compare/foyles-vs-whsmith
- [Blackwell's](/demand/uk/brands/blackwell-s): Head-to-head: /demand/uk/compare/blackwell-s-vs-foyles
- [Waterstones](/demand/uk/brands/waterstones): Head-to-head: /demand/uk/compare/foyles-vs-waterstones

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Foyles: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/foyles

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/foyles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.