--- title: "Five Guys: search popularity in the United Kingdom" description: "Five Guys is a burger restaurant chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/five-guys" publisher: "Brandwave" --- # Five Guys: search popularity in the United Kingdom Five Guys is a burger restaurant chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Five Guys - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among burger chains**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Burger chains | 3 | 1.9% | 201K | | Restaurant chains | 7 | 5.6% | 201K | - [Burger chains in the UK](/demand/uk/categories/uk-burger-chains) - [Restaurant chains in the UK](/demand/uk/categories/uk-restaurant-chains) ## Top burger chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Five Guys appeared in all three answers. Five Guys is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Five Guys | 1st | 3 of 3 | 3 of 3 | | Honest Burgers | 2nd | 3 of 3 | 3 of 3 | | Shake Shack | 3rd | 3 of 3 | 3 of 3 | | Burger King | 4th | 3 of 3 | 3 of 3 | | McDonald's | 5th | 2 of 3 | 2 of 3 | | GBK | Not ranked | 0 of 3 | 0 of 3 | | Byron | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about burger chains - Asked ChatGPT "Which burger chain has the best burgers in the UK?": 1. Five Guys, 2. Honest Burgers, 3. Shake Shack, 4. Burger King, 5. McDonald's - Asked ChatGPT "What are the best burger chains in the UK?": 1. Honest Burgers, 2. Five Guys, 3. Shake Shack, 4. Burger King, 5. McDonald's - Asked ChatGPT "Where can I get the best burger from a chain restaurant in the UK?": 1. Five Guys, 2. Honest Burgers, 3. Shake Shack, 4. Burger King Not named in any answer: GBK and Byron. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Five Guys changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Five Guys in the United Kingdom fell from 301K to 201K. - Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United Kingdom decreased from 2.8% to 1.9%. - Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United Kingdom peaked at 3.4% in February 2026 and was lowest at 1.9% in April 2026. - Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom decreased from 6.7% to 5.6%. - Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom peaked at 8.1% in December 2025 and was lowest at 5.4% in April 2026. - Across the 12 months ending September 2026, Five Guys fell from 6th to 7th among restaurant chains in the United Kingdom. ## How did search popularity change for United Kingdom burger chains in September 2026? - Estimated monthly branded searches for Byron in the United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for GBK in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026. - Estimated monthly branded searches for Honest Burgers in the United Kingdom fell 45% over 12 measured months, from 110K to 60.5K in September 2026. - Estimated monthly branded searches for Five Guys in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## How did search popularity change for United Kingdom restaurant chains in September 2026? - In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches. - In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%. - In September 2026, Wetherspoons lost share of searches among restaurant chains in the United Kingdom, from 19.2% to 18.6%. - In September 2026, PizzaExpress lost share of searches among restaurant chains in the United Kingdom, from 23.3% to 22.8%. - In September 2026, Zizzi lost share of searches among restaurant chains in the United Kingdom, from 2.6% to 2%. - In September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Burger chains | 301K | 2.8% | 3 | | Nov 2025 | Burger chains | 301K | 3.4% | 3 | | Dec 2025 | Burger chains | 368K | 3.4% | 3 | | Jan 2026 | Burger chains | 301K | 3.3% | 3 | | Feb 2026 | Burger chains | 301K | 3.4% | 3 | | Mar 2026 | Burger chains | 301K | 2.8% | 3 | | Apr 2026 | Burger chains | 201K | 1.9% | 3 | | May 2026 | Burger chains | 246K | 2.3% | 3 | | Jun 2026 | Burger chains | 201K | 1.9% | 3 | | Jul 2026 | Burger chains | 246K | 2.3% | 3 | | Aug 2026 | Burger chains | 246K | 1.9% | 3 | | Sep 2026 | Burger chains | 201K | 1.9% | 3 | | Oct 2025 | Restaurant chains | 301K | 6.7% | 6 | | Nov 2025 | Restaurant chains | 301K | 7% | 7 | | Dec 2025 | Restaurant chains | 368K | 8.1% | 5 | | Jan 2026 | Restaurant chains | 301K | 6.5% | 7 | | Feb 2026 | Restaurant chains | 301K | 7% | 7 | | Mar 2026 | Restaurant chains | 301K | 7.4% | 5 | | Apr 2026 | Restaurant chains | 201K | 5.4% | 7 | | May 2026 | Restaurant chains | 246K | 6.7% | 5 | | Jun 2026 | Restaurant chains | 201K | 5.9% | 7 | | Jul 2026 | Restaurant chains | 246K | 6.7% | 5 | | Aug 2026 | Restaurant chains | 246K | 5.7% | 6 | | Sep 2026 | Restaurant chains | 201K | 5.6% | 7 | ## How are Five Guys’ branded searches counted? Brandwave collects information about searches that people make online using Five Guys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “five guys” ## Which burger chains compete with Five Guys? - [McDonald's](/demand/uk/brands/mcdonalds): Head-to-head: /demand/uk/compare/five-guys-vs-mcdonalds - [Burger King](/demand/uk/brands/burger-king): Head-to-head: /demand/uk/compare/burger-king-vs-five-guys - [Shake Shack](/demand/uk/brands/shake-shack): Head-to-head: /demand/uk/compare/five-guys-vs-shake-shack - [Honest Burgers](/demand/uk/brands/honest-burgers): Head-to-head: /demand/uk/compare/five-guys-vs-honest-burgers - [GBK](/demand/uk/brands/gbk): Head-to-head: /demand/uk/compare/five-guys-vs-gbk - [Byron](/demand/uk/brands/byron-burgers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Five Guys: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/five-guys This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/five-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.