---
title: "Fisher & Paykel: search popularity in the United Kingdom"
description: "Fisher & Paykel makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/fisher-and-paykel"
publisher: "Brandwave"
---

# Fisher & Paykel: search popularity in the United Kingdom

Fisher & Paykel makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fisher & Paykel
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among fridge brands**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fridge brands | 11 | 2.7% | 1.9K |

- [Fridge brands](/demand/uk/categories/uk-fridge-brands)

## Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fridge brands

- Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung
- Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele
- Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier
- Searched Google, AI Overview "fridge freezer": 1. Bosch
- Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense

Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Fisher & Paykel changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in the United Kingdom fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Fisher & Paykel fell from 9th to 11th among fridge brands in the United Kingdom.

## How did search popularity change for United Kingdom fridge brands in September 2026?

- In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
- In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.
- In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
- In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.
- In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.
- In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fridge brands | 2.4K | 3.2% | 9 |
| Nov 2025 | Fridge brands | 2.4K | 3.3% | 9 |
| Dec 2025 | Fridge brands | 1.9K | 3% | 9 |
| Jan 2026 | Fridge brands | 2.4K | 3.3% | 9 |
| Feb 2026 | Fridge brands | 1.9K | 3.2% | 8 |
| Mar 2026 | Fridge brands | 1.9K | 3% | 10 |
| Apr 2026 | Fridge brands | 1.6K | 2.6% | 12 |
| May 2026 | Fridge brands | 1.9K | 2.8% | 11 |
| Jun 2026 | Fridge brands | 1.9K | 2.6% | 12 |
| Jul 2026 | Fridge brands | 2.4K | 3.3% | 10 |
| Aug 2026 | Fridge brands | 2.4K | 3.1% | 11 |
| Sep 2026 | Fridge brands | 1.9K | 2.7% | 11 |

## How are Fisher & Paykel’s branded searches counted?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fisher and paykel fridge”

## Which fridge brands compete with Fisher & Paykel?

- [Smeg](/demand/uk/brands/smeg)
- [Samsung](/demand/uk/brands/samsung)
- [Beko](/demand/uk/brands/beko)
- [Fridgemaster](/demand/uk/brands/fridgemaster)
- [Haier](/demand/uk/brands/haier)
- [Hisense](/demand/uk/brands/hisense)
- [Liebherr](/demand/uk/brands/liebherr)
- [Bosch](/demand/uk/brands/bosch): Head-to-head: /demand/uk/compare/bosch-vs-fisher-and-paykel
- [Hotpoint](/demand/uk/brands/hotpoint): Head-to-head: /demand/uk/compare/fisher-and-paykel-vs-hotpoint
- [Miele](/demand/uk/brands/miele): Head-to-head: /demand/uk/compare/fisher-and-paykel-vs-miele
- [LG](/demand/uk/brands/lg): Head-to-head: /demand/uk/compare/fisher-and-paykel-vs-lg
- [Indesit](/demand/uk/brands/indesit): Head-to-head: /demand/uk/compare/fisher-and-paykel-vs-indesit
- [Zanussi](/demand/uk/brands/zanussi)
- [AEG](/demand/uk/brands/aeg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fisher & Paykel: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.