---
title: "Fired Earth: search popularity in United Kingdom"
description: "Fired Earth is tile maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/fired-earth"
publisher: "Brandwave"
---

# Fired Earth: search popularity in United Kingdom

Fired Earth is tile maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fired Earth
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among tile retailers**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tile retailers | 3 | 4.5% | 11K |

- [Tile retailers](/demand/uk/categories/uk-tile-retailers)

## How has branded search demand for Fired Earth changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Fired Earth in United Kingdom fell from 25.8K to 11K.
- Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom decreased from 9.6% to 4.5%.
- Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom peaked at 13.9% in November 2025 and was lowest at 4.4% in July 2026.

## How did search popularity change for United Kingdom tile retailers in September 2026?

- Topps Tiles’ estimated Share of Search among tile retailers in United Kingdom has gained ground for 3 months in a row, from 64.8% to 67% in September 2026.
- Tile Mountain’s estimated Share of Search among tile retailers in United Kingdom has gained ground for 3 months in a row, from 19.4% to 20.1% in September 2026.
- Tile Giant’s estimated Share of Search among tile retailers in United Kingdom has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.
- In September 2026, CTD Tiles rose from 6th to 5th among tile retailers in United Kingdom.
- Estimated monthly branded searches for Fired Earth in United Kingdom fell 57.4% over 12 measured months, from 25.8K to 11K in September 2026.
- Estimated monthly branded searches for Walls and Floors in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tile retailers | 25.8K | 9.6% | 3 |
| Nov 2025 | Tile retailers | 38.5K | 13.9% | 3 |
| Dec 2025 | Tile retailers | 11.5K | 6.5% | 3 |
| Jan 2026 | Tile retailers | 17.7K | 6.7% | 3 |
| Feb 2026 | Tile retailers | 14.5K | 5.6% | 3 |
| Mar 2026 | Tile retailers | 12.8K | 5% | 3 |
| Apr 2026 | Tile retailers | 12.8K | 5% | 4 |
| May 2026 | Tile retailers | 11K | 4.5% | 3 |
| Jun 2026 | Tile retailers | 10.5K | 5% | 3 |
| Jul 2026 | Tile retailers | 9K | 4.4% | 4 |
| Aug 2026 | Tile retailers | 11K | 4.5% | 3 |
| Sep 2026 | Tile retailers | 11K | 4.5% | 3 |

## How is Fired Earth measured?

Brandwave collects information about searches that people make online using Fired Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fired earth”
- “fired earth tiles”

## Which tile retailers compete with Fired Earth?

- [Topps Tiles](/demand/uk/brands/topps-tiles): Head-to-head: /demand/uk/compare/fired-earth-vs-topps-tiles
- [Tile Mountain](/demand/uk/brands/tile-mountain): Head-to-head: /demand/uk/compare/fired-earth-vs-tile-mountain
- [Walls and Floors](/demand/uk/brands/walls-and-floors): Head-to-head: /demand/uk/compare/fired-earth-vs-walls-and-floors
- [CTD Tiles](/demand/uk/brands/ctd-tiles): Head-to-head: /demand/uk/compare/ctd-tiles-vs-fired-earth
- [Tile Giant](/demand/uk/brands/tile-giant): Head-to-head: /demand/uk/compare/fired-earth-vs-tile-giant

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fired Earth: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/fired-earth

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/fired-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.