--- title: "Festool: search popularity in the United Kingdom" description: "Festool makes power tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/festool" publisher: "Brandwave" --- # Festool: search popularity in the United Kingdom Festool makes power tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Festool - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among power tool brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power tool brands | 7 | 4.1% | 12.1K | - [Power tool brands](/demand/uk/categories/uk-power-tool-brands) ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Festool did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch - Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee - Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell - Searched Google, AI Overview "power tools": 1. DeWalt - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Festool changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Festool in the United Kingdom fell from 18.1K to 12.1K. - Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United Kingdom decreased from 7% to 4.1%. - Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United Kingdom peaked at 8.5% in June 2026 and was lowest at 3.4% in July 2026. - Across the 12 months ending September 2026, Festool fell from 5th to 7th among power tool brands in the United Kingdom. ## How did search popularity change for United Kingdom power tool brands in September 2026? - In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches. - In September 2026, Ryobi gained share of searches among power tool brands in the United Kingdom, from 34.9% to 37.6%. - In September 2026, Makita gained share of searches among power tool brands in the United Kingdom, from 12.8% to 13.8%. - In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%. - In September 2026, Milwaukee lost share of searches among power tool brands in the United Kingdom, from 11.2% to 10.1%. - In September 2026, Erbauer lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power tool brands | 18.1K | 7% | 5 | | Nov 2025 | Power tool brands | 18.1K | 5.8% | 5 | | Dec 2025 | Power tool brands | 12.1K | 5% | 5 | | Jan 2026 | Power tool brands | 14.8K | 6% | 5 | | Feb 2026 | Power tool brands | 14.8K | 6.9% | 5 | | Mar 2026 | Power tool brands | 14.8K | 5.7% | 5 | | Apr 2026 | Power tool brands | 14.8K | 5.3% | 6 | | May 2026 | Power tool brands | 12.1K | 4% | 7 | | Jun 2026 | Power tool brands | 22.2K | 8.5% | 4 | | Jul 2026 | Power tool brands | 9.9K | 3.4% | 9 | | Aug 2026 | Power tool brands | 12.1K | 4.7% | 6 | | Sep 2026 | Power tool brands | 12.1K | 4.1% | 7 | ## How are Festool’s branded searches counted? Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “festool” ## Which power tool brands compete with Festool? - [Ryobi](/demand/uk/brands/ryobi) - [DeWalt](/demand/uk/brands/dewalt) - [Makita](/demand/uk/brands/makita) - [Milwaukee](/demand/uk/brands/milwaukee): Head-to-head: /demand/uk/compare/festool-vs-milwaukee - [Mac Allister](/demand/uk/brands/mac-allister): Head-to-head: /demand/uk/compare/festool-vs-mac-allister - [Erbauer](/demand/uk/brands/erbauer): Head-to-head: /demand/uk/compare/erbauer-vs-festool - [Einhell](/demand/uk/brands/einhell): Head-to-head: /demand/uk/compare/einhell-vs-festool - [Black+Decker](/demand/uk/brands/black-and-decker): Head-to-head: /demand/uk/compare/black-and-decker-vs-festool - [HiKOKI](/demand/uk/brands/hikoki) - [Metabo](/demand/uk/brands/metabo) - [Bosch](/demand/uk/brands/bosch) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Festool: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/festool This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/festool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.