--- title: "Felix: search popularity in the United Kingdom" description: "Felix is a Purina cat food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/felix-cat-food" publisher: "Brandwave" --- # Felix: search popularity in the United Kingdom Felix is a Purina cat food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Felix - **Owned by**: Nestlé - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among cat food brands**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat food brands | 3 | 7.6% | 9.9K | - [Cat food brands in the UK](/demand/uk/categories/uk-cat-food-brands) ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felix did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KatKin | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Royal Canin | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Thrive | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | Lily's Kitchen | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hill's | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Untamed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Felix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Applaws | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Iams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whiskas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | James Wellbeloved | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food in the UK?": 1. KatKin, 2. Lily's Kitchen, 3. Royal Canin - Asked ChatGPT "Which wet cat food is healthiest?": 1. Thrive, 2. Royal Canin, 3. Hill's - Asked ChatGPT "What should I feed a fussy cat?": named none of the brands we track - Searched Google, AI Overview "cat food": 1. KatKin - Searched Google, AI Overview "best cat food": named none of the brands we track Not named in any answer: Untamed, Felix, Applaws, Sheba, Iams, Whiskas and James Wellbeloved. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Felix changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Felix in the United Kingdom held steady at 9.9K. - Across the 12 months ending September 2026, Felix’s share of searches among cat food brands in the United Kingdom peaked at 8.2% in November 2025 and was lowest at 6.2% in February 2026. ## How did search popularity change for United Kingdom cat food brands in September 2026? - In September 2026, Whiskas overtook Thrive to rank 9th among cat food brands in the United Kingdom, with 2.7% of the searches. - In September 2026, Applaws lost share of searches among cat food brands in the United Kingdom, from 8% to 6.9%. - In September 2026, Thrive lost share of searches among cat food brands in the United Kingdom, from 2.7% to 2.2%. - In September 2026, Felix rose from 4th to 3rd among cat food brands in the United Kingdom. - In September 2026, James Wellbeloved rose from 11th to 10th among cat food brands in the United Kingdom. - Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat food brands | 9.9K | 8% | 3 | | Nov 2025 | Cat food brands | 9.9K | 8.2% | 3 | | Dec 2025 | Cat food brands | 8.1K | 6.6% | 4 | | Jan 2026 | Cat food brands | 9.9K | 6.9% | 4 | | Feb 2026 | Cat food brands | 8.1K | 6.2% | 5 | | Mar 2026 | Cat food brands | 9.9K | 7.3% | 3 | | Apr 2026 | Cat food brands | 8.1K | 6.3% | 5 | | May 2026 | Cat food brands | 8.1K | 6.8% | 4 | | Jun 2026 | Cat food brands | 8.1K | 7.4% | 3 | | Jul 2026 | Cat food brands | 8.1K | 7% | 3 | | Aug 2026 | Cat food brands | 9.9K | 7.5% | 4 | | Sep 2026 | Cat food brands | 9.9K | 7.6% | 3 | ## How are Felix’s branded searches counted? Brandwave collects information about searches that people make online using Felix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “felix cat food” ## Which cat food brands compete with Felix? - [Untamed](/demand/uk/brands/untamed): Head-to-head: /demand/uk/compare/felix-cat-food-vs-untamed - [KatKin](/demand/uk/brands/katkin): Head-to-head: /demand/uk/compare/felix-cat-food-vs-katkin - [Applaws](/demand/uk/brands/applaws): Head-to-head: /demand/uk/compare/applaws-vs-felix-cat-food - [Royal Canin](/demand/uk/brands/royal-canin): Head-to-head: /demand/uk/compare/felix-cat-food-vs-royal-canin - [Sheba](/demand/uk/brands/sheba): Head-to-head: /demand/uk/compare/felix-cat-food-vs-sheba - [Lily's Kitchen](/demand/uk/brands/lilys-kitchen) - [Iams](/demand/uk/brands/iams) - [Whiskas](/demand/uk/brands/whiskas) - [James Wellbeloved](/demand/uk/brands/james-wellbeloved) - [Thrive](/demand/uk/brands/thrive-pet) - [Hill's](/demand/uk/brands/hills) ## Who owns Felix? Felix is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Nescafé and SMA, owned by the same company, in the United Kingdom. - [Nestlé](/demand/uk/companies/nestle): Owns 23 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Felix? Felix is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Nescafé and SMA, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Felix: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/felix-cat-food This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/felix-cat-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.