---
title: "Facebook Marketplace: search popularity in United Kingdom"
description: "Facebook Marketplace is a classified ads site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/facebook-marketplace"
publisher: "Brandwave"
---

# Facebook Marketplace: search popularity in United Kingdom

Facebook Marketplace is a classified ads site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Facebook Marketplace
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among classified ad platforms**: 48.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Classified ad platforms | 1 | 48.9% | 1.5M |

- [Classified ad platforms](/demand/uk/categories/uk-classified-ad-platforms)

## How has branded search demand for Facebook Marketplace changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Facebook Marketplace in United Kingdom rose from 1M to 1.5M.
- Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United Kingdom increased from 34.1% to 48.9%.
- Across the 12 months ending September 2026, Facebook Marketplace rose from 2nd to 1st among classified ad platforms in United Kingdom.

## How did search popularity change for United Kingdom classified ad platforms in September 2026?

- Estimated monthly branded searches for Facebook Marketplace in United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026.
- Estimated monthly branded searches for Shpock in United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.
- Estimated monthly branded searches for Preloved in United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
- Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Classified ad platforms | 1M | 34.1% | 2 |
| Nov 2025 | Classified ad platforms | 1M | 38.7% | 2 |
| Dec 2025 | Classified ad platforms | 1M | 38.7% | 2 |
| Jan 2026 | Classified ad platforms | 1.2M | 43.4% | 2 |
| Feb 2026 | Classified ad platforms | 1.2M | 43.5% | 2 |
| Mar 2026 | Classified ad platforms | 1.2M | 43.5% | 2 |
| Apr 2026 | Classified ad platforms | 1.2M | 43.5% | 2 |
| May 2026 | Classified ad platforms | 1.5M | 43.9% | 2 |
| Jun 2026 | Classified ad platforms | 1.5M | 48.9% | 1 |
| Jul 2026 | Classified ad platforms | 1.5M | 48.9% | 1 |
| Aug 2026 | Classified ad platforms | 1.5M | 48.9% | 1 |
| Sep 2026 | Classified ad platforms | 1.5M | 48.9% | 1 |

## How is Facebook Marketplace measured?

Brandwave collects information about searches that people make online using Facebook Marketplace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “facebook marketplace”

## Which classified ad platforms compete with Facebook Marketplace?

- [Gumtree](/demand/uk/brands/gumtree): Head-to-head: /demand/uk/compare/facebook-marketplace-vs-gumtree
- [Preloved](/demand/uk/brands/preloved): Head-to-head: /demand/uk/compare/facebook-marketplace-vs-preloved
- [Shpock](/demand/uk/brands/shpock): Head-to-head: /demand/uk/compare/facebook-marketplace-vs-shpock

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Facebook Marketplace: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/facebook-marketplace

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/facebook-marketplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.