--- title: "Ernest Jones: search popularity in the United Kingdom" description: "Ernest Jones is a jeweller selling diamonds, engagement rings and watches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ernest-jones" publisher: "Brandwave" --- # Ernest Jones: search popularity in the United Kingdom Ernest Jones is a jeweller selling diamonds, engagement rings and watches. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ernest Jones - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among jewellers**: 12.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellers | 5 | 12.4% | 110K | - [Jewellers in the UK](/demand/uk/categories/uk-jewellers) ## Top jewellers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ernest Jones was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ernest Jones is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | H.Samuel | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Warren James | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Ernest Jones | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Beaverbrooks | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goldsmiths | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellers - Asked ChatGPT "Where should I buy an engagement ring in the UK?": 1. Ernest Jones - Asked ChatGPT "What are the best jewellers in the UK?": named none of the brands we track - Asked ChatGPT "Which high street jeweller in the UK has the best value?": 1. Warren James, 2. H.Samuel, 3. Beaverbrooks - Searched Google, AI Overview "jewellers": 1. H.Samuel, 2. Ernest Jones, 3. Beaverbrooks - Searched Google, AI Overview "engagement rings": 1. Warren James, 2. Ernest Jones, 3. H.Samuel Not named in any answer: Pandora and Goldsmiths. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Ernest Jones changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ernest Jones in the United Kingdom held steady at 110K. - Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom increased from 10.4% to 12.4%. - Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom peaked at 12.9% in May 2026 and was lowest at 8.2% in November 2025. ## How did search popularity change for United Kingdom jewellers in September 2026? - In September 2026, Pandora gained share of searches among jewellers in the United Kingdom, from 18.3% to 20.3%. - In September 2026, Warren James gained share of searches among jewellers in the United Kingdom, from 20.8% to 22.7%. - In September 2026, Ernest Jones gained share of searches among jewellers in the United Kingdom, from 11.4% to 12.4%. - In September 2026, H.Samuel lost share of searches among jewellers in the United Kingdom, from 31.1% to 27.8%. - In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%. - Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellers | 110K | 10.4% | 5 | | Nov 2025 | Jewellers | 165K | 8.2% | 5 | | Dec 2025 | Jewellers | 201K | 8.8% | 5 | | Jan 2026 | Jewellers | 135K | 12% | 5 | | Feb 2026 | Jewellers | 90.5K | 10.5% | 5 | | Mar 2026 | Jewellers | 90.5K | 10% | 5 | | Apr 2026 | Jewellers | 90.5K | 11.4% | 5 | | May 2026 | Jewellers | 110K | 12.9% | 5 | | Jun 2026 | Jewellers | 110K | 12.4% | 5 | | Jul 2026 | Jewellers | 110K | 12% | 5 | | Aug 2026 | Jewellers | 110K | 11.4% | 5 | | Sep 2026 | Jewellers | 110K | 12.4% | 5 | ## How are Ernest Jones’ branded searches counted? Brandwave collects information about searches that people make online using Ernest Jones’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ernest jones” ## Which jewellers compete with Ernest Jones? - [H.Samuel](/demand/uk/brands/h-samuel): Head-to-head: /demand/uk/compare/ernest-jones-vs-h-samuel - [Warren James](/demand/uk/brands/warren-james): Head-to-head: /demand/uk/compare/ernest-jones-vs-warren-james - [Pandora](/demand/uk/brands/pandora): Head-to-head: /demand/uk/compare/ernest-jones-vs-pandora - [Beaverbrooks](/demand/uk/brands/beaverbrooks): Head-to-head: /demand/uk/compare/beaverbrooks-vs-ernest-jones - [Goldsmiths](/demand/uk/brands/goldsmiths): Head-to-head: /demand/uk/compare/ernest-jones-vs-goldsmiths ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ernest Jones: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ernest-jones This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ernest-jones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.