--- title: "Enterprise Rent-A-Car: search popularity in the United Kingdom" description: "Enterprise Rent-A-Car rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/enterprise-rent-a-car" publisher: "Brandwave" --- # Enterprise Rent-A-Car: search popularity in the United Kingdom Enterprise Rent-A-Car rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Enterprise Rent-A-Car - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among car hire companies**: 38.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car hire companies | 1 | 38.2% | 165K | | Van hire companies | 1 | 41.3% | 27.1K | - [Car hire companies in the UK](/demand/uk/categories/uk-car-hire-companies) - [Van hire companies in the UK](/demand/uk/categories/uk-van-hire-companies) ## Top car hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Enterprise Rent-A-Car is the second most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car hire companies - Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental - Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar - Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental - Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt Not named in any answer: Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Enterprise Rent-A-Car changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Enterprise Rent-A-Car in the United Kingdom held steady, from 198K to 192K. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car hire companies in the United Kingdom decreased from 39% to 38.2%. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car hire companies in the United Kingdom peaked at 42.6% in November 2025 and was lowest at 31.7% in June 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom increased from 39.9% to 41.3%. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom peaked at 42.6% in June 2026 and was lowest at 35.3% in November 2025. - Across the 12 months ending September 2026, Enterprise Rent-A-Car rose from 2nd to 1st among van hire companies in the United Kingdom. ## How did search popularity change for United Kingdom car hire companies in September 2026? - In September 2026, Enterprise Rent-A-Car gained share of searches among car hire companies in the United Kingdom, from 35.9% to 38.2%. - In September 2026, Avis gained share of searches among car hire companies in the United Kingdom, from 10.8% to 11.5%. - In September 2026, Hertz gained share of searches among car hire companies in the United Kingdom, from 6% to 6.5%. - In September 2026, Europcar lost share of searches among car hire companies in the United Kingdom, from 19.7% to 17.2%. - In September 2026, Sixt lost share of searches among car hire companies in the United Kingdom, from 16.2% to 14%. - Estimated monthly branded searches for Budget in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## How did search popularity change for United Kingdom van hire companies in September 2026? - In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches. - In September 2026, Northgate gained share of searches among van hire companies in the United Kingdom, from 11.5% to 15.1%. - In September 2026, Arnold Clark lost share of searches among van hire companies in the United Kingdom, from 38.6% to 33.8%. - In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%. - Estimated monthly branded searches for Thrifty in the United Kingdom fell 52% over 12 measured months, from 1K to 480 in September 2026. - Estimated monthly branded searches for Europcar in the United Kingdom fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car hire companies | 171K | 39% | 1 | | Nov 2025 | Car hire companies | 171K | 42.6% | 1 | | Dec 2025 | Car hire companies | 171K | 41.9% | 1 | | Jan 2026 | Car hire companies | 171K | 35.6% | 1 | | Feb 2026 | Car hire companies | 160K | 36.4% | 1 | | Mar 2026 | Car hire companies | 171K | 33.1% | 1 | | Apr 2026 | Car hire companies | 151K | 32.8% | 1 | | May 2026 | Car hire companies | 165K | 32.8% | 1 | | Jun 2026 | Car hire companies | 165K | 31.7% | 1 | | Jul 2026 | Car hire companies | 184K | 33.5% | 1 | | Aug 2026 | Car hire companies | 201K | 35.9% | 1 | | Sep 2026 | Car hire companies | 165K | 38.2% | 1 | | Oct 2025 | Van hire companies | 27.1K | 39.9% | 2 | | Nov 2025 | Van hire companies | 22.2K | 35.3% | 2 | | Dec 2025 | Van hire companies | 22.2K | 40.8% | 2 | | Jan 2026 | Van hire companies | 27.1K | 40.6% | 2 | | Feb 2026 | Van hire companies | 22.2K | 38.5% | 2 | | Mar 2026 | Van hire companies | 27.1K | 39.3% | 2 | | Apr 2026 | Van hire companies | 27.1K | 42.5% | 1 | | May 2026 | Van hire companies | 27.1K | 39.4% | 2 | | Jun 2026 | Van hire companies | 27.1K | 42.6% | 1 | | Jul 2026 | Van hire companies | 27.1K | 38.6% | 2 | | Aug 2026 | Van hire companies | 27.1K | 38.6% | 2 | | Sep 2026 | Van hire companies | 27.1K | 41.3% | 1 | ## How are Enterprise Rent-A-Car’s branded searches counted? Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “enterprise car hire” - “enterprise rent a car” - “enterprise van hire” ## Which car hire companies compete with Enterprise Rent-A-Car? - [Europcar](/demand/uk/brands/europcar): Head-to-head: /demand/uk/compare/enterprise-rent-a-car-vs-europcar - [Sixt](/demand/uk/brands/sixt): Head-to-head: /demand/uk/compare/enterprise-rent-a-car-vs-sixt - [Avis](/demand/uk/brands/avis): Head-to-head: /demand/uk/compare/avis-vs-enterprise-rent-a-car - [Hertz](/demand/uk/brands/hertz): Head-to-head: /demand/uk/compare/enterprise-rent-a-car-vs-hertz - [Zest Car Rental](/demand/uk/brands/zest-car-rental): Head-to-head: /demand/uk/compare/enterprise-rent-a-car-vs-zest-car-rental - [Drivalia](/demand/uk/brands/drivalia) - [Green Motion](/demand/uk/brands/green-motion) - [Thrifty](/demand/uk/brands/thrifty) - [Arnold Clark](/demand/uk/brands/arnold-clark) - [Budget](/demand/uk/brands/budget) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Enterprise Rent-A-Car: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/enterprise-rent-a-car This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/enterprise-rent-a-car. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.