--- title: "Ellis Brigham: search popularity in the United Kingdom" description: "Ellis Brigham is a mountain sports retailer selling ski, climbing and walking gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ellis-brigham" publisher: "Brandwave" --- # Ellis Brigham: search popularity in the United Kingdom Ellis Brigham is a mountain sports retailer selling ski, climbing and walking gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ellis Brigham - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among outdoor retailers**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor retailers | 6 | 1.5% | 33.1K | - [Outdoor retailers in the UK](/demand/uk/categories/uk-outdoor-retailers) ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Ellis Brigham was mentioned in two out of three: in two of the three ChatGPT answers. Ellis Brigham is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Cotswold Outdoor | 1st | 3 of 3 | 3 of 3 | | GO Outdoors | 2nd | 3 of 3 | 3 of 3 | | Ellis Brigham | 3rd | 2 of 3 | 2 of 3 | | Decathlon | 4th | 2 of 3 | 2 of 3 | | Mountain Warehouse | 5th | 2 of 3 | 2 of 3 | | Trespass | 6th | 1 of 3 | 1 of 3 | | Millets | Not ranked | 0 of 3 | 0 of 3 | | Snow+Rock | Not ranked | 0 of 3 | 0 of 3 | | Blacks | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy walking boots and camping gear in the UK?": 1. Cotswold Outdoor, 2. GO Outdoors, 3. Decathlon, 4. Mountain Warehouse, 5. Trespass - Asked ChatGPT "What are the best outdoor shops in the UK?": 1. Cotswold Outdoor, 2. Ellis Brigham, 3. GO Outdoors, 4. Decathlon, 5. Mountain Warehouse - Asked ChatGPT "Which outdoor shop in the UK has the best waterproof jackets?": 1. Cotswold Outdoor, 2. Ellis Brigham, 3. GO Outdoors Not named in any answer: Millets, Snow+Rock and Blacks. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Ellis Brigham changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ellis Brigham in the United Kingdom held steady at 33.1K. - Across the 12 months ending September 2026, Ellis Brigham’s share of searches among outdoor retailers in the United Kingdom peaked at 1.9% in February 2026 and was lowest at 0.86% in June 2026. - Across the 12 months ending September 2026, Ellis Brigham rose from 7th to 6th among outdoor retailers in the United Kingdom. ## How did search popularity change for United Kingdom outdoor retailers in September 2026? - In September 2026, Mountain Warehouse gained share of searches among outdoor retailers in the United Kingdom, from 21% to 25.2%. - In September 2026, Cotswold Outdoor gained share of searches among outdoor retailers in the United Kingdom, from 5.2% to 6.2%. - In September 2026, GO Outdoors lost share of searches among outdoor retailers in the United Kingdom, from 31.2% to 25.2%. - Ellis Brigham’s share of searches among outdoor retailers in the United Kingdom has gained ground for 3 months in a row, from 0.86% to 1.5% in September 2026. - Estimated monthly branded searches for Trespass in the United Kingdom rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026. - Estimated monthly branded searches for Snow+Rock in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor retailers | 33.1K | 1.3% | 7 | | Nov 2025 | Outdoor retailers | 49.5K | 1.5% | 7 | | Dec 2025 | Outdoor retailers | 60.5K | 1.9% | 7 | | Jan 2026 | Outdoor retailers | 60.5K | 1.8% | 7 | | Feb 2026 | Outdoor retailers | 49.5K | 1.9% | 7 | | Mar 2026 | Outdoor retailers | 40.5K | 1.8% | 6 | | Apr 2026 | Outdoor retailers | 27.1K | 1.1% | 6 | | May 2026 | Outdoor retailers | 27.1K | 1% | 6 | | Jun 2026 | Outdoor retailers | 22.2K | 0.86% | 6 | | Jul 2026 | Outdoor retailers | 27.1K | 0.91% | 6 | | Aug 2026 | Outdoor retailers | 33.1K | 1% | 6 | | Sep 2026 | Outdoor retailers | 33.1K | 1.5% | 6 | ## How are Ellis Brigham’s branded searches counted? Brandwave collects information about searches that people make online using Ellis Brigham’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ellis brigham” ## Which outdoor retailers compete with Ellis Brigham? - [Decathlon](/demand/uk/brands/decathlon-uk) - [GO Outdoors](/demand/uk/brands/go-outdoors) - [Mountain Warehouse](/demand/uk/brands/mountain-warehouse): Head-to-head: /demand/uk/compare/ellis-brigham-vs-mountain-warehouse - [Cotswold Outdoor](/demand/uk/brands/cotswold-outdoor): Head-to-head: /demand/uk/compare/cotswold-outdoor-vs-ellis-brigham - [Millets](/demand/uk/brands/millets): Head-to-head: /demand/uk/compare/ellis-brigham-vs-millets - [Snow+Rock](/demand/uk/brands/snow-and-rock): Head-to-head: /demand/uk/compare/ellis-brigham-vs-snow-and-rock - [Blacks](/demand/uk/brands/blacks-outdoor): Head-to-head: /demand/uk/compare/blacks-outdoor-vs-ellis-brigham - [Trespass](/demand/uk/brands/trespass) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ellis Brigham: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ellis-brigham This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ellis-brigham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.