---
title: "Electrolux: search popularity in the United Kingdom"
description: "Electrolux makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/electrolux"
publisher: "Brandwave"
---

# Electrolux: search popularity in the United Kingdom

Electrolux makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Electrolux
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among dishwasher brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 12 | 1.8% | 1.6K |

- [Dishwasher brands](/demand/uk/categories/uk-dishwasher-brands)

## Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Beko | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Indesit | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Neff | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hisense | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| LG | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dishwasher brands

- Asked ChatGPT "Which dishwasher should I buy in the UK?": 1. Bosch, 2. Beko, 3. Miele
- Asked ChatGPT "What are the best dishwasher brands?": 1. Bosch, 2. Miele, 3. Beko, 4. AEG, 5. Neff
- Asked ChatGPT "What is the best integrated dishwasher?": 1. Bosch, 2. Miele, 3. Beko
- Searched Google, AI Overview "dishwasher": 1. Beko, 2. Indesit, 3. Bosch, 4. Neff, 5. Miele, 6. LG
- Searched Google, AI Overview "integrated dishwasher": 1. Beko, 2. Hisense, 3. Smeg

Not named in any answer: Hotpoint, Samsung, Zanussi, Electrolux and Haier.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Electrolux changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in the United Kingdom fell from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Electrolux’s share of searches among dishwasher brands in the United Kingdom held steady, from 1.9% to 1.8%.

## How did search popularity change for United Kingdom dishwasher brands in September 2026?

- Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
- Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 1.9K | 1.9% | 12 |
| Nov 2025 | Dishwasher brands | 1.9K | 1.7% | 12 |
| Dec 2025 | Dishwasher brands | 1.9K | 2% | 12 |
| Jan 2026 | Dishwasher brands | 1.9K | 1.8% | 12 |
| Feb 2026 | Dishwasher brands | 1.6K | 1.8% | 12 |
| Mar 2026 | Dishwasher brands | 1.6K | 1.8% | 12 |
| Apr 2026 | Dishwasher brands | 1.6K | 1.9% | 12 |
| May 2026 | Dishwasher brands | 1.6K | 2% | 12 |
| Jun 2026 | Dishwasher brands | 1.6K | 2.2% | 12 |
| Jul 2026 | Dishwasher brands | 1.6K | 2.2% | 12 |
| Aug 2026 | Dishwasher brands | 1.9K | 2.2% | 12 |
| Sep 2026 | Dishwasher brands | 1.6K | 1.8% | 12 |

## How are Electrolux’s branded searches counted?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “electrolux dishwasher”

## Which dishwasher brands compete with Electrolux?

- [Bosch](/demand/uk/brands/bosch)
- [Beko](/demand/uk/brands/beko)
- [Miele](/demand/uk/brands/miele)
- [Hotpoint](/demand/uk/brands/hotpoint)
- [Hisense](/demand/uk/brands/hisense)
- [Neff](/demand/uk/brands/neff)
- [AEG](/demand/uk/brands/aeg)
- [Indesit](/demand/uk/brands/indesit)
- [Samsung](/demand/uk/brands/samsung): Head-to-head: /demand/uk/compare/electrolux-vs-samsung
- [Zanussi](/demand/uk/brands/zanussi): Head-to-head: /demand/uk/compare/electrolux-vs-zanussi
- [Smeg](/demand/uk/brands/smeg): Head-to-head: /demand/uk/compare/electrolux-vs-smeg
- [Haier](/demand/uk/brands/haier): Head-to-head: /demand/uk/compare/electrolux-vs-haier
- [LG](/demand/uk/brands/lg): Head-to-head: /demand/uk/compare/electrolux-vs-lg

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Electrolux: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/electrolux

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.