--- title: "EDF: search popularity in the United Kingdom" description: "EDF supplies gas and electricity to homes and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/edf-energy" publisher: "Brandwave" --- # EDF: search popularity in the United Kingdom EDF supplies gas and electricity to homes and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: EDF - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among energy suppliers**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Energy suppliers | 5 | 10.1% | 366K | | Business energy suppliers | 5 | 6% | 2.4K | | Heat pump installers | 6 | 3% | 720 | - [Energy suppliers](/demand/uk/categories/uk-energy-suppliers) - [Business energy suppliers in the UK](/demand/uk/categories/uk-business-energy-suppliers) - [Heat pump installers in the UK](/demand/uk/categories/uk-heat-pump-installers) ## How has branded search demand for EDF changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for EDF in the United Kingdom held steady, from 370K to 369K. - Across the 12 months ending September 2026, EDF’s share of searches among energy suppliers in the United Kingdom increased from 9.2% to 10.1%. - Across the 12 months ending September 2026, EDF’s share of searches among energy suppliers in the United Kingdom peaked at 10.1% in September 2026 and was lowest at 8.6% in March 2026. - Across the 12 months ending September 2026, EDF’s share of searches among business energy suppliers in the United Kingdom decreased from 7.1% to 6%. - Across the 12 months ending September 2026, EDF’s share of searches among business energy suppliers in the United Kingdom peaked at 7.1% in October 2025 and was lowest at 4.8% in February 2026. - Across the 12 months ending September 2026, EDF fell from 4th to 5th among business energy suppliers in the United Kingdom. - Across the 12 months ending September 2026, EDF’s share of searches among heat pump installers in the United Kingdom increased from 2.4% to 3%. ## How did search popularity change for United Kingdom energy suppliers in September 2026? - In September 2026, Octopus Energy overtook British Gas to become the leader among energy suppliers in the United Kingdom, with 33.6% of the searches. - In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%. - In September 2026, British Gas lost share of searches among energy suppliers in the United Kingdom, from 30.7% to 27.5%. - In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%. - Estimated monthly branded searches for Ecotricity in the United Kingdom rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for 100Green in the United Kingdom rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. ## How did search popularity change for United Kingdom business energy suppliers in September 2026? - Opus Energy’s share of searches among business energy suppliers in the United Kingdom has gained ground for 3 months in a row, from 2.6% to 3.3% in September 2026. - Estimated monthly branded searches for EDF in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## How did search popularity change for United Kingdom heat pump installers in September 2026? - In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%. - In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%. - In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%. - In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%. - In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%. - EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Energy suppliers | 366K | 9.2% | 5 | | Nov 2025 | Energy suppliers | 366K | 9.3% | 5 | | Dec 2025 | Energy suppliers | 300K | 8.9% | 5 | | Jan 2026 | Energy suppliers | 366K | 9% | 5 | | Feb 2026 | Energy suppliers | 300K | 9% | 5 | | Mar 2026 | Energy suppliers | 336K | 8.6% | 5 | | Apr 2026 | Energy suppliers | 300K | 8.6% | 5 | | May 2026 | Energy suppliers | 300K | 9.1% | 5 | | Jun 2026 | Energy suppliers | 300K | 9.2% | 5 | | Jul 2026 | Energy suppliers | 300K | 9.3% | 5 | | Aug 2026 | Energy suppliers | 300K | 9.2% | 5 | | Sep 2026 | Energy suppliers | 366K | 10.1% | 5 | | Oct 2025 | Business energy suppliers | 2.9K | 7.1% | 4 | | Nov 2025 | Business energy suppliers | 2.4K | 7% | 4 | | Dec 2025 | Business energy suppliers | 1.9K | 6.3% | 4 | | Jan 2026 | Business energy suppliers | 2.4K | 5.9% | 5 | | Feb 2026 | Business energy suppliers | 1.9K | 4.8% | 5 | | Mar 2026 | Business energy suppliers | 2.9K | 6.6% | 4 | | Apr 2026 | Business energy suppliers | 2.4K | 5.6% | 4 | | May 2026 | Business energy suppliers | 1.9K | 5.2% | 5 | | Jun 2026 | Business energy suppliers | 2.4K | 6.1% | 4 | | Jul 2026 | Business energy suppliers | 1.9K | 5% | 5 | | Aug 2026 | Business energy suppliers | 1.9K | 5.8% | 5 | | Sep 2026 | Business energy suppliers | 2.4K | 6% | 5 | | Oct 2025 | Heat pump installers | 720 | 2.4% | 6 | | Nov 2025 | Heat pump installers | 880 | 3.4% | 6 | | Dec 2025 | Heat pump installers | 480 | 2.5% | 6 | | Jan 2026 | Heat pump installers | 720 | 2.7% | 6 | | Feb 2026 | Heat pump installers | 590 | 2.7% | 6 | | Mar 2026 | Heat pump installers | 720 | 2.7% | 6 | | Apr 2026 | Heat pump installers | 590 | 2.5% | 6 | | May 2026 | Heat pump installers | 590 | 2.5% | 6 | | Jun 2026 | Heat pump installers | 590 | 2.4% | 6 | | Jul 2026 | Heat pump installers | 590 | 2.7% | 6 | | Aug 2026 | Heat pump installers | 590 | 2.7% | 6 | | Sep 2026 | Heat pump installers | 720 | 3% | 6 | ## How are EDF’s branded searches counted? Brandwave collects information about searches that people make online using EDF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “edf” - “edf business” - “edf energy” - “edf heat pump” ## Which energy suppliers compete with EDF? - [Octopus Energy](/demand/uk/brands/octopus-energy) - [British Gas](/demand/uk/brands/british-gas): Head-to-head: /demand/uk/compare/british-gas-vs-edf-energy - [E.ON Next](/demand/uk/brands/eon-next): Head-to-head: /demand/uk/compare/edf-energy-vs-eon-next - [OVO](/demand/uk/brands/ovo-energy): Head-to-head: /demand/uk/compare/edf-energy-vs-ovo-energy - [So Energy](/demand/uk/brands/so-energy): Head-to-head: /demand/uk/compare/edf-energy-vs-so-energy - [Outfox Energy](/demand/uk/brands/outfox-the-market): Head-to-head: /demand/uk/compare/edf-energy-vs-outfox-the-market - [Ecotricity](/demand/uk/brands/ecotricity-uk) - [Good Energy](/demand/uk/brands/good-energy) - [ScottishPower](/demand/uk/brands/scottishpower) - [100Green](/demand/uk/brands/100green) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "EDF: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/edf-energy This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/edf-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.