--- title: "eBay: search popularity in the United Kingdom" description: "An online marketplace where people and businesses sell new and used goods by auction or at a fixed price. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ebay" publisher: "Brandwave" --- # eBay: search popularity in the United Kingdom An online marketplace where people and businesses sell new and used goods by auction or at a fixed price. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: eBay - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among classified ad platforms**: 58.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Classified ad platforms | 1 | 58.1% | 9.1M | - [Classified ad platforms](/demand/uk/categories/uk-classified-ad-platforms) ## Top classified ad platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eBay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. eBay is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gumtree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Facebook Marketplace | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | eBay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Preloved | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Vinted | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Shpock | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about classified ad platforms - Asked ChatGPT "Which classified ad platform should I use in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved - Asked ChatGPT "What are the best classified ad platforms in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved, 5. Vinted, 6. Depop - Asked ChatGPT "What's the best classified ad platform in the UK for selling secondhand goods?": 1. Facebook Marketplace, 2. eBay, 3. Vinted, 4. Gumtree - Searched Google, AI Overview "local selling sites uk": 1. Facebook Marketplace, 2. Gumtree, 3. Preloved, 4. Shpock, 5. Vinted, 6. eBay, 7. Depop - Searched Google, AI Overview "classified ads uk": 1. Gumtree, 2. Facebook Marketplace Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How has branded search demand for eBay changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for eBay in the United Kingdom fell from 11.1M to 9.1M. - Across the 12 months ending September 2026, eBay’s share of searches among classified ad platforms in the United Kingdom decreased from 63.1% to 58.1%. - Across the 12 months ending September 2026, eBay’s share of searches among classified ad platforms in the United Kingdom peaked at 65.9% in January 2026 and was lowest at 56.8% in May 2026. ## How did search popularity change for United Kingdom classified ad platforms in September 2026? - Estimated monthly branded searches for Facebook Marketplace in the United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026. - Estimated monthly branded searches for Shpock in the United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for Preloved in the United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. - Estimated monthly branded searches for Gumtree in the United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026. - Estimated monthly branded searches for Depop in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026. - Estimated monthly branded searches for eBay in the United Kingdom fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Classified ad platforms | 11.1M | 63.1% | 1 | | Nov 2025 | Classified ad platforms | 9.1M | 62.3% | 1 | | Dec 2025 | Classified ad platforms | 9.1M | 64.5% | 1 | | Jan 2026 | Classified ad platforms | 11.1M | 65.9% | 1 | | Feb 2026 | Classified ad platforms | 9.1M | 61.4% | 1 | | Mar 2026 | Classified ad platforms | 9.1M | 59% | 1 | | Apr 2026 | Classified ad platforms | 9.1M | 59% | 1 | | May 2026 | Classified ad platforms | 9.1M | 56.8% | 1 | | Jun 2026 | Classified ad platforms | 9.1M | 60.5% | 1 | | Jul 2026 | Classified ad platforms | 9.1M | 60.5% | 1 | | Aug 2026 | Classified ad platforms | 9.1M | 58.1% | 1 | | Sep 2026 | Classified ad platforms | 9.1M | 58.1% | 1 | ## How are eBay’s branded searches counted? Brandwave collects information about searches that people make online using eBay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ebay” ## Which classified ad platforms compete with eBay? - [Vinted](/demand/uk/brands/vinted): Head-to-head: /demand/uk/compare/ebay-vs-vinted - [Facebook Marketplace](/demand/uk/brands/facebook-marketplace): Head-to-head: /demand/uk/compare/ebay-vs-facebook-marketplace - [Gumtree](/demand/uk/brands/gumtree): Head-to-head: /demand/uk/compare/ebay-vs-gumtree - [Depop](/demand/uk/brands/depop): Head-to-head: /demand/uk/compare/depop-vs-ebay - [Preloved](/demand/uk/brands/preloved): Head-to-head: /demand/uk/compare/ebay-vs-preloved - [Shpock](/demand/uk/brands/shpock) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "eBay: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ebay This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ebay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.