---
title: "Drunk Elephant: search popularity in the United Kingdom"
description: "Drunk Elephant is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/drunk-elephant"
publisher: "Brandwave"
---

# Drunk Elephant: search popularity in the United Kingdom

Drunk Elephant is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Drunk Elephant
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among skincare brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Skincare brands | 14 | 1.8% | 12.1K |

- [Skincare brands](/demand/uk/categories/uk-skincare-brands)

## Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drunk Elephant did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about skincare brands

- Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary
- Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7
- Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay
- Searched Google, AI Overview "skincare": 1. The Ordinary
- Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8

Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Drunk Elephant changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Drunk Elephant in the United Kingdom fell from 22.2K to 12.1K.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among skincare brands in the United Kingdom decreased from 2.6% to 1.8%.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among skincare brands in the United Kingdom peaked at 2.6% in October 2025 and was lowest at 1.4% in June 2026.

## How did search popularity change for United Kingdom skincare brands in September 2026?

- In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches.
- In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%.
- In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%.
- In September 2026, Aesop lost share of searches among skincare brands in the United Kingdom, from 8.6% to 7.2%.
- The Ordinary’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 10.4% to 13.2% in September 2026.
- Liz Earle’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 5.7% to 7.2% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skincare brands | 22.2K | 2.6% | 14 |
| Nov 2025 | Skincare brands | 33.1K | 2.4% | 14 |
| Dec 2025 | Skincare brands | 27.1K | 2.3% | 15 |
| Jan 2026 | Skincare brands | 18.1K | 2% | 15 |
| Feb 2026 | Skincare brands | 18.1K | 2.3% | 14 |
| Mar 2026 | Skincare brands | 14.8K | 1.8% | 15 |
| Apr 2026 | Skincare brands | 14.8K | 1.6% | 15 |
| May 2026 | Skincare brands | 12.1K | 1.4% | 15 |
| Jun 2026 | Skincare brands | 9.9K | 1.4% | 15 |
| Jul 2026 | Skincare brands | 9.9K | 1.4% | 15 |
| Aug 2026 | Skincare brands | 9.9K | 1.4% | 15 |
| Sep 2026 | Skincare brands | 12.1K | 1.8% | 14 |

## How are Drunk Elephant’s branded searches counted?

Brandwave collects information about searches that people make online using Drunk Elephant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “drunk elephant”

## Which skincare brands compete with Drunk Elephant?

- [The Ordinary](/demand/uk/brands/the-ordinary-skincare)
- [La Roche-Posay](/demand/uk/brands/la-roche-posay)
- [Medik8](/demand/uk/brands/medik8)
- [Clinique](/demand/uk/brands/clinique)
- [Aesop](/demand/uk/brands/aesop)
- [CeraVe](/demand/uk/brands/cerave)
- [Elemis](/demand/uk/brands/elemis)
- [Liz Earle](/demand/uk/brands/liz-earle)
- [Byoma](/demand/uk/brands/byoma)
- [Clarins](/demand/uk/brands/clarins): Head-to-head: /demand/uk/compare/clarins-vs-drunk-elephant
- [Kiehl's](/demand/uk/brands/kiehl-s): Head-to-head: /demand/uk/compare/drunk-elephant-vs-kiehl-s
- [Paula's Choice](/demand/uk/brands/paula-s-choice): Head-to-head: /demand/uk/compare/drunk-elephant-vs-paula-s-choice
- [Glow Recipe](/demand/uk/brands/glow-recipe): Head-to-head: /demand/uk/compare/drunk-elephant-vs-glow-recipe
- [No7](/demand/uk/brands/no7-beauty): Head-to-head: /demand/uk/compare/drunk-elephant-vs-no7-beauty

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Drunk Elephant: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/drunk-elephant

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/drunk-elephant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.