--- title: "Dowsing & Reynolds: search popularity in the United Kingdom" description: "Dowsing & Reynolds makes lighting, switches and sockets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/dowsing-and-reynolds" publisher: "Brandwave" --- # Dowsing & Reynolds: search popularity in the United Kingdom Dowsing & Reynolds makes lighting, switches and sockets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dowsing & Reynolds - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among lighting retailers**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lighting retailers | 6 | 7.3% | 6.6K | - [Lighting retailers](/demand/uk/categories/uk-lighting-retailers) ## Top lighting retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dowsing & Reynolds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pooky | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lights.co.uk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jim Lawrence | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Litecraft | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lights4fun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dowsing & Reynolds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pagazzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lighting retailers - Asked ChatGPT "Where's the best place to buy ceiling lights in the UK?": 1. John Lewis, 2. Lights.co.uk, 3. Dunelm, 4. Pooky - Asked ChatGPT "Which UK shops sell stylish lamps that aren't too expensive?": 1. Dunelm, 2. Habitat, 3. John Lewis - Asked ChatGPT "What are good UK lighting shops for a kitchen renovation?": 1. Pooky, 2. Jim Lawrence, 3. Litecraft - Searched Google, AI Overview "ceiling lights": named none of the brands we track - Searched Google, AI Overview "table lamps": 1. Dunelm, 2. Habitat Not named in any answer: Lights4fun, Dowsing & Reynolds and Pagazzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for Dowsing & Reynolds changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dowsing & Reynolds in the United Kingdom fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom increased from 6.5% to 7.3%. - Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom peaked at 9.3% in June 2026 and was lowest at 5.5% in December 2025. ## How did search popularity change for United Kingdom lighting retailers in September 2026? - In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches. - In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%. - In September 2026, Pooky lost share of searches among lighting retailers in the United Kingdom, from 24.6% to 20.1%. - In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%. - Lights.co.uk’s share of searches among lighting retailers in the United Kingdom has gained ground for 3 months in a row, from 2.7% to 3.2% in September 2026. - In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lighting retailers | 8.1K | 6.5% | 6 | | Nov 2025 | Lighting retailers | 9.9K | 6% | 6 | | Dec 2025 | Lighting retailers | 6.6K | 5.5% | 6 | | Jan 2026 | Lighting retailers | 8.1K | 6.9% | 6 | | Feb 2026 | Lighting retailers | 6.6K | 7.4% | 5 | | Mar 2026 | Lighting retailers | 8.1K | 8.9% | 5 | | Apr 2026 | Lighting retailers | 6.6K | 8.4% | 6 | | May 2026 | Lighting retailers | 6.6K | 8.6% | 6 | | Jun 2026 | Lighting retailers | 6.6K | 9.3% | 6 | | Jul 2026 | Lighting retailers | 6.6K | 8.5% | 6 | | Aug 2026 | Lighting retailers | 8.1K | 9% | 6 | | Sep 2026 | Lighting retailers | 6.6K | 7.3% | 6 | ## How are Dowsing & Reynolds’ branded searches counted? Brandwave collects information about searches that people make online using Dowsing & Reynolds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dowsing and reynolds” ## Which lighting retailers compete with Dowsing & Reynolds? - [Dunelm](/demand/uk/brands/dunelm) - [Pooky](/demand/uk/brands/pooky) - [Lights4fun](/demand/uk/brands/lights4fun): Head-to-head: /demand/uk/compare/dowsing-and-reynolds-vs-lights4fun - [John Lewis](/demand/uk/brands/john-lewis): Head-to-head: /demand/uk/compare/dowsing-and-reynolds-vs-john-lewis - [Jim Lawrence](/demand/uk/brands/jim-lawrence): Head-to-head: /demand/uk/compare/dowsing-and-reynolds-vs-jim-lawrence - [Lights.co.uk](/demand/uk/brands/lights-co-uk): Head-to-head: /demand/uk/compare/dowsing-and-reynolds-vs-lights-co-uk - [Litecraft](/demand/uk/brands/litecraft): Head-to-head: /demand/uk/compare/dowsing-and-reynolds-vs-litecraft - [Pagazzi](/demand/uk/brands/pagazzi) - [Habitat](/demand/uk/brands/habitat) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dowsing & Reynolds: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/dowsing-and-reynolds This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/dowsing-and-reynolds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.