--- title: "Domino's: search popularity in the United Kingdom" description: "Domino's is a pizza delivery and takeaway chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/dominos" publisher: "Brandwave" --- # Domino's: search popularity in the United Kingdom Domino's is a pizza delivery and takeaway chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Domino's - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among pizza chains**: 36.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pizza chains | 1 | 36.6% | 1M | - [Pizza chains in the UK](/demand/uk/categories/uk-pizza-chains) ## Top pizza chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Domino's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Domino's is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Domino's | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Franco Manca | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | PizzaExpress | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rudy's Pizza Napoletana | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Papa Johns | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Pilgrims | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Hut | 7th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about pizza chains - Asked ChatGPT "Which pizza chain has the best pizza in the UK?": 1. Rudy's Pizza Napoletana, 2. Pizza Pilgrims, 3. Franco Manca, 4. PizzaExpress, 5. Domino's - Asked ChatGPT "What are the best pizza chains in the UK?": 1. PizzaExpress, 2. Franco Manca, 3. Domino's, 4. Pizza Hut, 5. Papa Johns, 6. Pizza Pilgrims, 7. Rudy's Pizza Napoletana - Asked ChatGPT "Which pizza chain in the UK is best for delivery?": 1. Domino's, 2. Papa Johns, 3. Pizza Hut - Searched Google, AI Overview "pizza restaurants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Domino's changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Domino's in the United Kingdom fell from 1.2M to 1M. - Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom increased from 32.2% to 36.6%. - Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom peaked at 41.2% in December 2025 and was lowest at 32.2% in October 2025. ## How did search popularity change for United Kingdom pizza chains in September 2026? - In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%. - In September 2026, Papa Johns gained share of searches among pizza chains in the United Kingdom, from 10% to 11%. - In September 2026, PizzaExpress lost share of searches among pizza chains in the United Kingdom, from 33.1% to 30.1%. - In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%. - Estimated monthly branded searches for Franco Manca in the United Kingdom fell 55.2% over 12 measured months, from 135K to 60.5K in September 2026. - Estimated monthly branded searches for Pizza Pilgrims in the United Kingdom fell 55% over 12 measured months, from 110K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pizza chains | 1.2M | 32.2% | 1 | | Nov 2025 | Pizza chains | 1.5M | 40.2% | 1 | | Dec 2025 | Pizza chains | 1.5M | 41.2% | 1 | | Jan 2026 | Pizza chains | 1.2M | 36.3% | 1 | | Feb 2026 | Pizza chains | 1.2M | 38.7% | 1 | | Mar 2026 | Pizza chains | 1.2M | 38.9% | 1 | | Apr 2026 | Pizza chains | 1.2M | 38.9% | 1 | | May 2026 | Pizza chains | 1.2M | 38.8% | 1 | | Jun 2026 | Pizza chains | 1M | 36.3% | 1 | | Jul 2026 | Pizza chains | 1M | 36.4% | 1 | | Aug 2026 | Pizza chains | 1M | 33.1% | 1 | | Sep 2026 | Pizza chains | 1M | 36.6% | 1 | ## How are Domino's’ branded searches counted? Brandwave collects information about searches that people make online using Domino's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “domino's” - “dominos” ## Which pizza chains compete with Domino's? - [PizzaExpress](/demand/uk/brands/pizza-express): Head-to-head: /demand/uk/compare/dominos-vs-pizza-express - [Pizza Hut](/demand/uk/brands/pizza-hut): Head-to-head: /demand/uk/compare/dominos-vs-pizza-hut - [Papa Johns](/demand/uk/brands/papa-johns): Head-to-head: /demand/uk/compare/dominos-vs-papa-johns - [Franco Manca](/demand/uk/brands/franco-manca): Head-to-head: /demand/uk/compare/dominos-vs-franco-manca - [Pizza Pilgrims](/demand/uk/brands/pizza-pilgrims): Head-to-head: /demand/uk/compare/dominos-vs-pizza-pilgrims - [Rudy's Pizza Napoletana](/demand/uk/brands/rudys-pizza) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Domino's: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/dominos This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/dominos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.