--- title: "D&M Tools: search popularity in the United Kingdom" description: "D&M Tools sells power tools and hand tools from its store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/dm-tools" publisher: "Brandwave" --- # D&M Tools: search popularity in the United Kingdom D&M Tools sells power tools and hand tools from its store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: D&M Tools - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among power tool retailers**: 7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power tool retailers | 4 | 7% | 8.1K | - [Power tool retailers](/demand/uk/categories/uk-power-tool-retailers) ## Top power tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, D&M Tools did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toolstation | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Screwfix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | ITS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Power Tool World | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Toolden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D&M Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tooled-Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anglia Tool Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool retailers - Asked ChatGPT "What's the best online shop for power tools in the UK?": 1. Screwfix, 2. Toolstation, 3. ITS - Asked ChatGPT "Where do UK tradespeople get the best deals on cordless tool kits?": 1. ITS - Asked ChatGPT "Which UK tool shops have the fastest delivery?": 1. Toolstation, 2. Screwfix, 3. ITS - Searched Google, AI Overview "power tools": 1. Toolstation, 2. Screwfix, 3. Power Tool World - Searched Google, AI Overview "cordless drill": 1. Toolstation Not named in any answer: Toolden, D&M Tools, Tooled-Up and Anglia Tool Centre. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for D&M Tools changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for D&M Tools in the United Kingdom fell from 12.1K to 8.1K. - Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom decreased from 9.4% to 7%. - Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom peaked at 9.4% in October 2025 and was lowest at 6.1% in November 2025. ## How did search popularity change for United Kingdom power tool retailers in September 2026? - In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%. - In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%. - In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%. - In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%. - Estimated monthly branded searches for Anglia Tool Centre in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Toolstation in the United Kingdom fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power tool retailers | 12.1K | 9.4% | 4 | | Nov 2025 | Power tool retailers | 9.9K | 6.1% | 4 | | Dec 2025 | Power tool retailers | 8.1K | 8% | 4 | | Jan 2026 | Power tool retailers | 8.1K | 7.5% | 4 | | Feb 2026 | Power tool retailers | 8.1K | 7.2% | 4 | | Mar 2026 | Power tool retailers | 8.1K | 6.9% | 4 | | Apr 2026 | Power tool retailers | 8.1K | 7.5% | 4 | | May 2026 | Power tool retailers | 8.1K | 7.5% | 4 | | Jun 2026 | Power tool retailers | 8.1K | 7.9% | 4 | | Jul 2026 | Power tool retailers | 8.1K | 7.9% | 4 | | Aug 2026 | Power tool retailers | 8.1K | 7.9% | 4 | | Sep 2026 | Power tool retailers | 8.1K | 7% | 4 | ## How are D&M Tools’ branded searches counted? Brandwave collects information about searches that people make online using D&M Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “d&m tools” ## Which power tool retailers compete with D&M Tools? - [ITS](/demand/uk/brands/its-tools): Head-to-head: /demand/uk/compare/dm-tools-vs-its-tools - [Toolden](/demand/uk/brands/toolden): Head-to-head: /demand/uk/compare/dm-tools-vs-toolden - [Power Tool World](/demand/uk/brands/power-tool-world): Head-to-head: /demand/uk/compare/dm-tools-vs-power-tool-world - [Tooled-Up](/demand/uk/brands/tooled-up): Head-to-head: /demand/uk/compare/dm-tools-vs-tooled-up - [Anglia Tool Centre](/demand/uk/brands/anglia-tool-centre): Head-to-head: /demand/uk/compare/anglia-tool-centre-vs-dm-tools - [Screwfix](/demand/uk/brands/screwfix) - [Toolstation](/demand/uk/brands/toolstation) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "D&M Tools: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/dm-tools This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/dm-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.