--- title: "DIY Kitchens: search popularity in the United Kingdom" description: "DIY Kitchens sells rigid kitchen units to fit yourself or through a fitter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/diy-kitchens" publisher: "Brandwave" --- # DIY Kitchens: search popularity in the United Kingdom DIY Kitchens sells rigid kitchen units to fit yourself or through a fitter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DIY Kitchens - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among kitchen retailers**: 17.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kitchen retailers | 3 | 17.6% | 135K | - [Kitchen retailers in the UK](/demand/uk/categories/uk-kitchen-retailers) ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DIY Kitchens appeared in all four answers. DIY Kitchens is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DIY Kitchens | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | IKEA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wren Kitchens | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Magnet | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Howdens | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Wickes | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | B&Q | 7th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Where should I buy a new kitchen in the UK?": 1. DIY Kitchens, 2. IKEA, 3. Magnet, 4. Wren Kitchens, 5. Wickes, 6. Howdens - Asked ChatGPT "What are the best kitchen retailers in the UK?": 1. Magnet, 2. DIY Kitchens, 3. IKEA, 4. Wren Kitchens, 5. Howdens, 6. Wickes, 7. B&Q - Asked ChatGPT "What's the best value fitted kitchen company in the UK?": 1. DIY Kitchens, 2. Wickes, 3. IKEA, 4. Howdens, 5. Wren Kitchens - Searched Google, AI Overview "kitchens": 1. Wren Kitchens, 2. DIY Kitchens, 3. Howdens, 4. Magnet, 5. B&Q, 6. IKEA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for DIY Kitchens changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DIY Kitchens in the United Kingdom held steady at 135K. - Across the 12 months ending September 2026, DIY Kitchens’ share of searches among kitchen retailers in the United Kingdom increased from 16.2% to 17.6%. - Across the 12 months ending September 2026, DIY Kitchens’ share of searches among kitchen retailers in the United Kingdom peaked at 19.3% in June 2026 and was lowest at 13.8% in December 2025. ## How did search popularity change for United Kingdom kitchen retailers in September 2026? - In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%. - In September 2026, Wren Kitchens lost share of searches among kitchen retailers in the United Kingdom, from 26.9% to 21.5%. - Estimated monthly branded searches for Wickes in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Magnet in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kitchen retailers | 135K | 16.2% | 3 | | Nov 2025 | Kitchen retailers | 110K | 14.8% | 3 | | Dec 2025 | Kitchen retailers | 90.5K | 13.8% | 3 | | Jan 2026 | Kitchen retailers | 165K | 16.9% | 3 | | Feb 2026 | Kitchen retailers | 135K | 16.2% | 3 | | Mar 2026 | Kitchen retailers | 135K | 16.5% | 3 | | Apr 2026 | Kitchen retailers | 135K | 17% | 3 | | May 2026 | Kitchen retailers | 110K | 15.2% | 3 | | Jun 2026 | Kitchen retailers | 135K | 19.3% | 3 | | Jul 2026 | Kitchen retailers | 110K | 16.3% | 3 | | Aug 2026 | Kitchen retailers | 135K | 18.1% | 3 | | Sep 2026 | Kitchen retailers | 135K | 17.6% | 3 | ## How are DIY Kitchens’ branded searches counted? Brandwave collects information about searches that people make online using DIY Kitchens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “diy kitchens” ## Which kitchen retailers compete with DIY Kitchens? - [Howdens](/demand/uk/brands/howdens): Head-to-head: /demand/uk/compare/diy-kitchens-vs-howdens - [Wren Kitchens](/demand/uk/brands/wren-kitchens): Head-to-head: /demand/uk/compare/diy-kitchens-vs-wren-kitchens - [Magnet](/demand/uk/brands/magnet-kitchens): Head-to-head: /demand/uk/compare/diy-kitchens-vs-magnet-kitchens - [IKEA](/demand/uk/brands/ikea): Head-to-head: /demand/uk/compare/diy-kitchens-vs-ikea - [Wickes](/demand/uk/brands/wickes): Head-to-head: /demand/uk/compare/diy-kitchens-vs-wickes - [B&Q](/demand/uk/brands/b-and-q) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DIY Kitchens: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/diy-kitchens This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/diy-kitchens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.