--- title: "Diptyque: search popularity in the United Kingdom" description: "Diptyque makes candles and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/diptyque" publisher: "Brandwave" --- # Diptyque: search popularity in the United Kingdom Diptyque makes candles and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Diptyque - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among candle brands**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candle brands | 3 | 17% | 22.2K | - [Candle brands in the UK](/demand/uk/categories/uk-candle-brands) ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Diptyque was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Diptyque is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jo Malone | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Diptyque | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Neom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | The White Company | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yankee Candle | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Wax Lyrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "What are the best candle brands in the UK?": 1. Diptyque, 2. Jo Malone, 3. Neom, 4. The White Company, 5. Yankee Candle - Asked ChatGPT "Which scented candle makes the best gift?": 1. Jo Malone, 2. Diptyque, 3. Neom - Asked ChatGPT "What's a luxury candle that's worth the money?": 1. Diptyque - Searched Google, AI Overview "candles": named none of the brands we track - Searched Google, AI Overview "luxury candles": 1. Jo Malone, 2. Diptyque Not named in any answer: Wax Lyrical. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Diptyque changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Diptyque in the United Kingdom fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United Kingdom increased from 15.1% to 17%. - Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United Kingdom peaked at 18.8% in June 2026 and was lowest at 12.1% in December 2025. ## How did search popularity change for United Kingdom candle brands in September 2026? - In September 2026, Yankee Candle gained share of searches among candle brands in the United Kingdom, from 41.6% to 46.2%. - In September 2026, Neom gained share of searches among candle brands in the United Kingdom, from 8.3% to 9.2%. - In September 2026, Jo Malone lost share of searches among candle brands in the United Kingdom, from 22.8% to 20.7%. - In September 2026, Wax Lyrical lost share of searches among candle brands in the United Kingdom, from 6.8% to 5%. - In September 2026, Diptyque lost share of searches among candle brands in the United Kingdom, from 18.6% to 17%. - Estimated monthly branded searches for The White Company in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Candle brands | 27.1K | 15.1% | 3 | | Nov 2025 | Candle brands | 49.5K | 13% | 3 | | Dec 2025 | Candle brands | 49.5K | 12.1% | 3 | | Jan 2026 | Candle brands | 22.2K | 16.2% | 3 | | Feb 2026 | Candle brands | 18.1K | 16.6% | 3 | | Mar 2026 | Candle brands | 18.1K | 15.8% | 3 | | Apr 2026 | Candle brands | 14.8K | 18.2% | 3 | | May 2026 | Candle brands | 12.1K | 15.6% | 3 | | Jun 2026 | Candle brands | 14.8K | 18.8% | 3 | | Jul 2026 | Candle brands | 14.8K | 18.8% | 3 | | Aug 2026 | Candle brands | 18.1K | 18.6% | 3 | | Sep 2026 | Candle brands | 22.2K | 17% | 3 | ## How are Diptyque’s branded searches counted? Brandwave collects information about searches that people make online using Diptyque’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “diptyque candle” ## Which candle brands compete with Diptyque? - [Yankee Candle](/demand/uk/brands/yankee-candle): Head-to-head: /demand/uk/compare/diptyque-vs-yankee-candle - [Jo Malone](/demand/uk/brands/jo-malone): Head-to-head: /demand/uk/compare/diptyque-vs-jo-malone - [Neom](/demand/uk/brands/neom): Head-to-head: /demand/uk/compare/diptyque-vs-neom - [Wax Lyrical](/demand/uk/brands/wax-lyrical): Head-to-head: /demand/uk/compare/diptyque-vs-wax-lyrical - [The White Company](/demand/uk/brands/the-white-company): Head-to-head: /demand/uk/compare/diptyque-vs-the-white-company ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Diptyque: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/diptyque This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/diptyque. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.