--- title: "Diesel: search popularity in the United Kingdom" description: "Diesel is a fashion brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/diesel" publisher: "Brandwave" --- # Diesel: search popularity in the United Kingdom Diesel is a fashion brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Diesel - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among jeans brands**: 12.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jeans brands | 4 | 12.7% | 12.1K | - [Jeans brands in the UK](/demand/uk/categories/uk-jeans-brands) ## Top jeans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Diesel did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wrangler | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | M&S | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Diesel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | River Island | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | G-Star RAW | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about jeans brands - Asked ChatGPT "What are the best jeans brands in the UK?": 1. Levi's, 2. M&S, 3. Wrangler - Asked ChatGPT "Where can I buy jeans that fit well in the UK?": 1. Levi's, 2. M&S - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's - Searched Google, AI Overview "jeans": 1. Levi's Not named in any answer: Diesel, River Island, Lee and G-Star RAW. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Diesel changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Diesel in the United Kingdom held steady at 12.1K. - Across the 12 months ending September 2026, Diesel’s share of searches among jeans brands in the United Kingdom increased from 9.3% to 12.7%. - Across the 12 months ending September 2026, Diesel’s share of searches among jeans brands in the United Kingdom peaked at 16.7% in August 2026 and was lowest at 9.3% in October 2025. - Across the 12 months ending September 2026, Diesel rose from 5th to 4th among jeans brands in the United Kingdom. ## How did search popularity change for United Kingdom jeans brands in September 2026? - In September 2026, M&S overtook Diesel to rank 2nd among jeans brands in the United Kingdom, with 23.2% of the searches. - In September 2026, River Island gained share of searches among jeans brands in the United Kingdom, from 9.1% to 10.4%. - In September 2026, Diesel lost share of searches among jeans brands in the United Kingdom, from 16.7% to 12.7%. - In September 2026, Levi's lost share of searches among jeans brands in the United Kingdom, from 30.7% to 28.3%. - In September 2026, Wrangler lost share of searches among jeans brands in the United Kingdom, from 16.7% to 15.5%. - In September 2026, Lee lost share of searches among jeans brands in the United Kingdom, from 7.5% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jeans brands | 12.1K | 9.3% | 5 | | Nov 2025 | Jeans brands | 14.8K | 9.6% | 3 | | Dec 2025 | Jeans brands | 18.1K | 11.6% | 3 | | Jan 2026 | Jeans brands | 12.1K | 10.9% | 4 | | Feb 2026 | Jeans brands | 9.9K | 10.2% | 4 | | Mar 2026 | Jeans brands | 12.1K | 10.5% | 3 | | Apr 2026 | Jeans brands | 9.9K | 9.6% | 4 | | May 2026 | Jeans brands | 9.9K | 11.4% | 4 | | Jun 2026 | Jeans brands | 6.6K | 10.2% | 4 | | Jul 2026 | Jeans brands | 6.6K | 13.6% | 3 | | Aug 2026 | Jeans brands | 12.1K | 16.7% | 2 | | Sep 2026 | Jeans brands | 12.1K | 12.7% | 4 | ## How are Diesel’s branded searches counted? Brandwave collects information about searches that people make online using Diesel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “diesel jeans” ## Which jeans brands compete with Diesel? - [Levi's](/demand/uk/brands/levis): Head-to-head: /demand/uk/compare/diesel-vs-levis - [M&S](/demand/uk/brands/marks-and-spencer): Head-to-head: /demand/uk/compare/diesel-vs-marks-and-spencer - [Wrangler](/demand/uk/brands/wrangler): Head-to-head: /demand/uk/compare/diesel-vs-wrangler - [River Island](/demand/uk/brands/river-island): Head-to-head: /demand/uk/compare/diesel-vs-river-island - [Lee](/demand/uk/brands/lee-jeans): Head-to-head: /demand/uk/compare/diesel-vs-lee-jeans - [G-Star RAW](/demand/uk/brands/g-star-raw) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Diesel: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/diesel This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/diesel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.