--- title: "Denplan: search popularity in the United Kingdom" description: "Denplan runs dental payment plans with dentists across the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/denplan" publisher: "Brandwave" --- # Denplan: search popularity in the United Kingdom Denplan runs dental payment plans with dentists across the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Denplan - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among dental plan providers**: 68.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dental plan providers | 1 | 68.9% | 22.2K | - [Dental plan providers in the UK](/demand/uk/categories/uk-dental-plan-providers) ## Top dental plan providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Denplan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Denplan is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simplyhealth | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bupa | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Denplan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | AXA | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Practice Plan | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Vitality | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Dentalplan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dental plan providers - Asked ChatGPT "What's the best dental plan in the UK?": 1. Simplyhealth, 2. Denplan, 3. Bupa, 4. AXA - Asked ChatGPT "Is dental insurance worth it in the UK, and which provider is best?": 1. Simplyhealth, 2. AXA, 3. Bupa - Asked ChatGPT "Which dental payment plan should I join?": 1. Denplan - Searched Google, AI Overview "dental insurance": 1. Bupa, 2. AXA, 3. Simplyhealth, 4. Denplan, 5. Vitality - Searched Google, AI Overview "dental plan": 1. Denplan, 2. Practice Plan, 3. Bupa, 4. Simplyhealth, 5. AXA Not named in any answer: Dentalplan. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Denplan changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Denplan in the United Kingdom fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, Denplan’s share of searches among dental plan providers in the United Kingdom increased from 67.2% to 68.9%. - Across the 12 months ending September 2026, Denplan’s share of searches among dental plan providers in the United Kingdom peaked at 71.1% in July 2026 and was lowest at 65.4% in January 2026. ## How did search popularity change for United Kingdom dental plan providers in September 2026? - In September 2026, Dentalplan gained share of searches among dental plan providers in the United Kingdom, from 9.2% to 11.2%. - In September 2026, Denplan lost share of searches among dental plan providers in the United Kingdom, from 70.4% to 68.9%. - In September 2026, AXA lost share of searches among dental plan providers in the United Kingdom, from 2.8% to 2.2%. - In September 2026, Vitality rose from 5th to 4th among dental plan providers in the United Kingdom. - Estimated monthly branded searches for Practice Plan in the United Kingdom rose 242.9% over 12 measured months, from 140 to 480 in September 2026. - Estimated monthly branded searches for Bupa in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dental plan providers | 27.1K | 67.2% | 1 | | Nov 2025 | Dental plan providers | 27.1K | 69.6% | 1 | | Dec 2025 | Dental plan providers | 22.2K | 69.3% | 1 | | Jan 2026 | Dental plan providers | 27.1K | 65.4% | 1 | | Feb 2026 | Dental plan providers | 27.1K | 69.1% | 1 | | Mar 2026 | Dental plan providers | 27.1K | 67.1% | 1 | | Apr 2026 | Dental plan providers | 27.1K | 69.8% | 1 | | May 2026 | Dental plan providers | 22.2K | 67.4% | 1 | | Jun 2026 | Dental plan providers | 22.2K | 68.8% | 1 | | Jul 2026 | Dental plan providers | 22.2K | 71.1% | 1 | | Aug 2026 | Dental plan providers | 22.2K | 70.4% | 1 | | Sep 2026 | Dental plan providers | 22.2K | 68.9% | 1 | ## How are Denplan’s branded searches counted? Brandwave collects information about searches that people make online using Denplan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “denplan” ## Which dental plan providers compete with Denplan? - [Bupa](/demand/uk/brands/bupa): Head-to-head: /demand/uk/compare/bupa-vs-denplan - [Dentalplan](/demand/uk/brands/dentalplan): Head-to-head: /demand/uk/compare/denplan-vs-dentalplan - [Vitality](/demand/uk/brands/vitality-uk): Head-to-head: /demand/uk/compare/denplan-vs-vitality-uk - [AXA](/demand/uk/brands/axa): Head-to-head: /demand/uk/compare/axa-vs-denplan - [Simplyhealth](/demand/uk/brands/simplyhealth): Head-to-head: /demand/uk/compare/denplan-vs-simplyhealth - [Practice Plan](/demand/uk/brands/practice-plan) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Denplan: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/denplan This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/denplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.