--- title: "Dell: search popularity in the United Kingdom" description: "Dell is a laptop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/dell" publisher: "Brandwave" --- # Dell: search popularity in the United Kingdom Dell is a laptop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dell - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among laptop brands**: 8.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 4 | 8.2% | 33.1K | - [Laptop brands](/demand/uk/categories/uk-laptop-brands) ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dell is the sixth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook - Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer - Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Dell changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dell in the United Kingdom fell from 49.5K to 33.1K. - Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United Kingdom decreased from 12.5% to 8.2%. - Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United Kingdom peaked at 14.2% in November 2025 and was lowest at 7.8% in March 2026. - Across the 12 months ending September 2026, Dell fell from 3rd to 4th among laptop brands in the United Kingdom. ## How did search popularity change for United Kingdom laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%. - In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%. - Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026. - In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom. - In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom. - In September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 49.5K | 12.5% | 3 | | Nov 2025 | Laptop brands | 60.5K | 14.2% | 3 | | Dec 2025 | Laptop brands | 33.1K | 10.2% | 3 | | Jan 2026 | Laptop brands | 40.5K | 12.8% | 3 | | Feb 2026 | Laptop brands | 33.1K | 10.9% | 3 | | Mar 2026 | Laptop brands | 33.1K | 7.8% | 3 | | Apr 2026 | Laptop brands | 27.1K | 9.8% | 3 | | May 2026 | Laptop brands | 27.1K | 11.2% | 3 | | Jun 2026 | Laptop brands | 27.1K | 11% | 3 | | Jul 2026 | Laptop brands | 27.1K | 11.4% | 3 | | Aug 2026 | Laptop brands | 33.1K | 10% | 3 | | Sep 2026 | Laptop brands | 33.1K | 8.2% | 4 | ## How are Dell’s branded searches counted? Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dell laptop” ## Which laptop brands compete with Dell? - [Apple MacBook](/demand/uk/brands/macbook): Head-to-head: /demand/uk/compare/dell-vs-macbook - [HP](/demand/uk/brands/hp): Head-to-head: /demand/uk/compare/dell-vs-hp - [Lenovo](/demand/uk/brands/lenovo): Head-to-head: /demand/uk/compare/dell-vs-lenovo - [ASUS](/demand/uk/brands/asus): Head-to-head: /demand/uk/compare/asus-vs-dell - [Samsung](/demand/uk/brands/samsung): Head-to-head: /demand/uk/compare/dell-vs-samsung - [Acer](/demand/uk/brands/acer) - [Microsoft Surface](/demand/uk/brands/microsoft-surface) - [Huawei](/demand/uk/brands/huawei) - [MSI](/demand/uk/brands/msi) - [Razer](/demand/uk/brands/razer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dell: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/dell This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/dell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.