--- title: "Cushelle: search popularity in the United Kingdom" description: "Cushelle is an Essity toilet roll brand sold in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/cushelle" publisher: "Brandwave" --- # Cushelle: search popularity in the United Kingdom Cushelle is an Essity toilet roll brand sold in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cushelle - **Owned by**: Essity - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among toilet roll brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toilet roll brands | 3 | 2.9% | 1.3K | - [Toilet roll brands in the UK](/demand/uk/categories/uk-toilet-roll-brands) ## Top toilet roll brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cushelle was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cushelle is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Andrex | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Cushelle | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Velvet | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet roll brands - Asked ChatGPT "What's the best toilet roll to buy in the UK?": 1. Andrex, 2. Cushelle, 3. Who Gives A Crap - Asked ChatGPT "Is bamboo toilet paper better?": named none of the brands we track - Asked ChatGPT "Which toilet roll is the softest?": 1. Andrex, 2. Cushelle - Searched Google, AI Overview "toilet paper": 1. Andrex, 2. Cushelle Not named in any answer: Velvet. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Cushelle changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cushelle in the United Kingdom fell from 1.6K to 1.3K. - Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom increased from 2% to 2.9%. - Across the 12 months ending September 2026, Cushelle’s share of searches among toilet roll brands in the United Kingdom peaked at 3.5% in August 2026 and was lowest at 1.1% in January 2026. ## How did search popularity change for United Kingdom toilet roll brands in September 2026? - In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%. - In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%. - Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026. - Estimated monthly branded searches for Andrex in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toilet roll brands | 1.6K | 2% | 3 | | Nov 2025 | Toilet roll brands | 1.3K | 1.7% | 3 | | Dec 2025 | Toilet roll brands | 1K | 1.6% | 3 | | Jan 2026 | Toilet roll brands | 1.3K | 1.1% | 3 | | Feb 2026 | Toilet roll brands | 1.3K | 2% | 3 | | Mar 2026 | Toilet roll brands | 1.3K | 2.9% | 3 | | Apr 2026 | Toilet roll brands | 1.3K | 3.5% | 3 | | May 2026 | Toilet roll brands | 1K | 2.2% | 3 | | Jun 2026 | Toilet roll brands | 1K | 2.3% | 3 | | Jul 2026 | Toilet roll brands | 1K | 3.3% | 3 | | Aug 2026 | Toilet roll brands | 1.3K | 3.5% | 3 | | Sep 2026 | Toilet roll brands | 1.3K | 2.9% | 3 | ## How are Cushelle’s branded searches counted? Brandwave collects information about searches that people make online using Cushelle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cushelle” ## Which toilet roll brands compete with Cushelle? - [Who Gives A Crap](/demand/uk/brands/who-gives-a-crap): Head-to-head: /demand/uk/compare/cushelle-vs-who-gives-a-crap - [Andrex](/demand/uk/brands/andrex): Head-to-head: /demand/uk/compare/andrex-vs-cushelle - [Velvet](/demand/uk/brands/velvet-toilet-tissue): Head-to-head: /demand/uk/compare/cushelle-vs-velvet-toilet-tissue ## Who owns Cushelle? Cushelle is owned by Essity. Brandwave also tracks Modibodi and Velvet, owned by the same company, in the United Kingdom. - [Essity](/demand/uk/companies/essity): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Cushelle? Cushelle is owned by Essity. Brandwave also tracks Modibodi and Velvet, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Cushelle: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/cushelle This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/cushelle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.