--- title: "Credit Karma: search popularity in the United Kingdom" description: "Credit Karma is a credit score service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/credit-karma" publisher: "Brandwave" --- # Credit Karma: search popularity in the United Kingdom Credit Karma is a credit score service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Credit Karma - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among credit score apps**: 0.49% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit score apps | 7 | 0.49% | 3.6K | - [Credit score apps in the UK](/demand/uk/categories/uk-credit-score-apps) ## Top credit score apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Credit Karma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Credit Karma is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Experian | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ClearScore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Equifax | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | TransUnion | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Credit Karma | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Checkmyfile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TotallyMoney | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit score apps - Asked ChatGPT "Which app should I use to check my credit score in the UK?": 1. ClearScore, 2. Experian, 3. Credit Karma, 4. Equifax, 5. TransUnion - Asked ChatGPT "What are the best credit score apps in the UK?": 1. ClearScore, 2. Experian, 3. Credit Karma, 4. TransUnion, 5. Equifax - Asked ChatGPT "What's the most accurate free credit score service in the UK?": 1. ClearScore, 2. Equifax, 3. Experian, 4. Credit Karma, 5. TransUnion - Searched Google, AI Overview "credit score": 1. Experian, 2. Equifax, 3. TransUnion, 4. ClearScore - Searched Google, AI Overview "check credit score": 1. Experian, 2. Equifax, 3. TransUnion, 4. ClearScore Not named in any answer: Checkmyfile and TotallyMoney. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Credit Karma changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Credit Karma in the United Kingdom fell from 6.6K to 3.6K. - Across the 12 months ending September 2026, Credit Karma fell from 6th to 7th among credit score apps in the United Kingdom. ## How did search popularity change for United Kingdom credit score apps in September 2026? - Checkmyfile’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 17.6% to 15% in September 2026. - Experian’s share of searches among credit score apps in the United Kingdom has lost ground for 3 months in a row, from 5.3% to 4.5% in September 2026. - Estimated monthly branded searches for Credit Karma in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. - Estimated monthly branded searches for Equifax in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for TotallyMoney in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit score apps | 6.6K | 0.86% | 6 | | Nov 2025 | Credit score apps | 6.6K | 0.88% | 6 | | Dec 2025 | Credit score apps | 5.4K | 0.85% | 6 | | Jan 2026 | Credit score apps | 6.6K | 0.72% | 6 | | Feb 2026 | Credit score apps | 5.4K | 0.7% | 6 | | Mar 2026 | Credit score apps | 5.4K | 0.7% | 6 | | Apr 2026 | Credit score apps | 5.4K | 0.61% | 6 | | May 2026 | Credit score apps | 5.4K | 0.62% | 6 | | Jun 2026 | Credit score apps | 4.4K | 0.57% | 6 | | Jul 2026 | Credit score apps | 3.6K | 0.49% | 6 | | Aug 2026 | Credit score apps | 3.6K | 0.49% | 7 | | Sep 2026 | Credit score apps | 3.6K | 0.49% | 7 | ## How are Credit Karma’s branded searches counted? Brandwave collects information about searches that people make online using Credit Karma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “credit karma uk” ## Which credit score apps compete with Credit Karma? - [ClearScore](/demand/uk/brands/clearscore) - [Checkmyfile](/demand/uk/brands/checkmyfile): Head-to-head: /demand/uk/compare/checkmyfile-vs-credit-karma - [Experian](/demand/uk/brands/experian): Head-to-head: /demand/uk/compare/credit-karma-vs-experian - [TotallyMoney](/demand/uk/brands/totallymoney): Head-to-head: /demand/uk/compare/credit-karma-vs-totallymoney - [TransUnion](/demand/uk/brands/transunion): Head-to-head: /demand/uk/compare/credit-karma-vs-transunion - [Equifax](/demand/uk/brands/equifax): Head-to-head: /demand/uk/compare/credit-karma-vs-equifax ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Credit Karma: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/credit-karma This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/credit-karma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.