--- title: "Cow & Gate: search popularity in the United Kingdom" description: "Cow & Gate is a UK baby milk and baby food brand from Nutricia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/cow-and-gate" publisher: "Brandwave" --- # Cow & Gate: search popularity in the United Kingdom Cow & Gate is a UK baby milk and baby food brand from Nutricia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cow & Gate - **Owned by**: Nutricia - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among baby formula brands**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby formula brands | 3 | 13.6% | 13.2K | - [Baby formula brands in the UK](/demand/uk/categories/uk-baby-formula-brands) ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Cow & Gate was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Kendamil | 2 of 3 | 2 of 3 | | Aptamil | 3 of 3 | 3 of 3 | | Cow & Gate | 1 of 3 | 1 of 3 | | SMA | 2 of 3 | 2 of 3 | | HiPP | 0 of 3 | 0 of 3 | ## Every AI answer about baby formula brands - Asked ChatGPT "What's the best first infant milk in the UK?": 1. Cow & Gate, 2. Kendamil, 3. Aptamil, 4. SMA - Asked ChatGPT "Which baby formula is best for colic?": 1. Aptamil, 2. SMA - Asked ChatGPT "Is expensive baby formula better than supermarket formula?": 1. Aptamil, 2. Kendamil Not named in any answer: HiPP. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Cow & Gate changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cow & Gate in the United Kingdom fell from 14.7K to 13.2K. - Across the 12 months ending September 2026, Cow & Gate’s share of searches among baby formula brands in the United Kingdom decreased from 16.7% to 13.6%. - Across the 12 months ending September 2026, Cow & Gate’s share of searches among baby formula brands in the United Kingdom peaked at 25.8% in February 2026 and was lowest at 11.6% in July 2026. ## How did search popularity change for United Kingdom baby formula brands in September 2026? - In September 2026, Kendamil gained share of searches among baby formula brands in the United Kingdom, from 55.7% to 57%. - In September 2026, Cow & Gate lost share of searches among baby formula brands in the United Kingdom, from 14.4% to 13.6%. - Estimated monthly branded searches for SMA in the United Kingdom fell 29.4% over 12 measured months, from 6.8K to 4.8K in September 2026. - Estimated monthly branded searches for Aptamil in the United Kingdom fell 12.8% over 12 measured months, from 25.8K to 22.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby formula brands | 14.7K | 16.7% | 3 | | Nov 2025 | Baby formula brands | 14.7K | 16.8% | 3 | | Dec 2025 | Baby formula brands | 14.7K | 16.4% | 3 | | Jan 2026 | Baby formula brands | 26.9K | 16% | 4 | | Feb 2026 | Baby formula brands | 58.6K | 25.8% | 2 | | Mar 2026 | Baby formula brands | 18K | 17.3% | 3 | | Apr 2026 | Baby formula brands | 13.2K | 12.9% | 3 | | May 2026 | Baby formula brands | 10.8K | 12.3% | 3 | | Jun 2026 | Baby formula brands | 12K | 13.5% | 3 | | Jul 2026 | Baby formula brands | 9.8K | 11.6% | 3 | | Aug 2026 | Baby formula brands | 13.2K | 14.4% | 3 | | Sep 2026 | Baby formula brands | 13.2K | 13.6% | 3 | ## How are Cow & Gate’s branded searches counted? Brandwave collects information about searches that people make online using Cow & Gate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cow and gate” - “cow and gate formula” ## Which baby formula brands compete with Cow & Gate? - [Kendamil](/demand/uk/brands/kendamil): Head-to-head: /demand/uk/compare/cow-and-gate-vs-kendamil - [Aptamil](/demand/uk/brands/aptamil): Head-to-head: /demand/uk/compare/aptamil-vs-cow-and-gate - [SMA](/demand/uk/brands/sma-baby): Head-to-head: /demand/uk/compare/cow-and-gate-vs-sma-baby - [HiPP](/demand/uk/brands/hipp): Head-to-head: /demand/uk/compare/cow-and-gate-vs-hipp ## Who owns Cow & Gate? Cow & Gate is owned by Nutricia. Brandwave also tracks Aptamil, owned by the same company, in the United Kingdom. - [Nutricia](/demand/uk/companies/nutricia): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Cow & Gate? Cow & Gate is owned by Nutricia. Brandwave also tracks Aptamil, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Cow & Gate: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/cow-and-gate This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/cow-and-gate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.