--- title: "How popular is Childcare.co.uk? Searches and AI answers in the United Kingdom" description: "Childcare.co.uk lists babysitters, nannies and childminders across the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/childcare-co-uk" publisher: "Brandwave" --- # How popular is Childcare.co.uk? Searches and AI answers in the United Kingdom Childcare.co.uk lists babysitters, nannies and childminders across the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Childcare.co.uk - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among babysitting platforms**: 41.4% ## Where does Childcare.co.uk compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Babysitting platforms | 1 | 41.4% | 8.1K | - [Babysitting platforms in the UK](/demand/uk/categories/uk-babysitting-platforms) ## Top babysitting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Childcare.co.uk appeared in all five answers. Childcare.co.uk is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Childcare.co.uk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bubble | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sitters | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Babysits | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tinies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Care.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yoopies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about babysitting platforms - Asked ChatGPT "How do I find a reliable babysitter in the UK?": 1. Childcare.co.uk, 2. Bubble, 3. Sitters - Asked ChatGPT "What's the best app for booking a babysitter in the UK?": 1. Bubble, 2. Childcare.co.uk, 3. Tinies - Asked ChatGPT "Where can I find a nanny for after school in the UK?": 1. Childcare.co.uk, 2. Bubble - Searched Google, AI Overview "babysitter": 1. Childcare.co.uk, 2. Sitters - Searched Google, AI Overview "babysitting": 1. Childcare.co.uk, 2. Babysits, 3. Sitters Not named in any answer: Care.com and Yoopies. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Childcare.co.uk changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Childcare.co.uk in the United Kingdom rose from 6.6K to 8.1K. - Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom increased from 36.1% to 41.4%. - Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom peaked at 43.3% in May 2026 and was lowest at 32.6% in December 2025. ## How did search popularity change for United Kingdom babysitting platforms in September 2026? - In September 2026, Bubble gained share of searches among babysitting platforms in the United Kingdom, from 7.4% to 9.3%. - In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%. - In September 2026, Babysits gained share of searches among babysitting platforms in the United Kingdom, from 26.8% to 27.6%. - In September 2026, Care.com lost share of searches among babysitting platforms in the United Kingdom, from 14.6% to 12.3%. - In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%. - In September 2026, Tinies lost share of searches among babysitting platforms in the United Kingdom, from 6% to 5.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Babysitting platforms | 6.6K | 36.1% | 1 | | Nov 2025 | Babysitting platforms | 6.6K | 38.4% | 1 | | Dec 2025 | Babysitting platforms | 4.4K | 32.6% | 2 | | Jan 2026 | Babysitting platforms | 8.1K | 42.9% | 1 | | Feb 2026 | Babysitting platforms | 6.6K | 42.4% | 1 | | Mar 2026 | Babysitting platforms | 6.6K | 39.4% | 1 | | Apr 2026 | Babysitting platforms | 6.6K | 42.6% | 1 | | May 2026 | Babysitting platforms | 6.6K | 43.3% | 1 | | Jun 2026 | Babysitting platforms | 6.6K | 40.5% | 1 | | Jul 2026 | Babysitting platforms | 6.6K | 40.7% | 1 | | Aug 2026 | Babysitting platforms | 6.6K | 40.3% | 1 | | Sep 2026 | Babysitting platforms | 8.1K | 41.4% | 1 | ## How are Childcare.co.uk’s branded searches counted? Brandwave collects information about searches that people make online using Childcare.co.uk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “childcare.co.uk” ## Which babysitting platforms compete with Childcare.co.uk? - [Babysits](/demand/uk/brands/babysits): Head-to-head: /demand/uk/compare/babysits-vs-childcare-co-uk - [Care.com](/demand/uk/brands/care-com): Head-to-head: /demand/uk/compare/care-com-vs-childcare-co-uk - [Bubble](/demand/uk/brands/bubble-babysitting): Head-to-head: /demand/uk/compare/bubble-babysitting-vs-childcare-co-uk - [Tinies](/demand/uk/brands/tinies): Head-to-head: /demand/uk/compare/childcare-co-uk-vs-tinies - [Yoopies](/demand/uk/brands/yoopies): Head-to-head: /demand/uk/compare/childcare-co-uk-vs-yoopies - [Sitters](/demand/uk/brands/sitters-uk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Childcare.co.uk? Searches and AI answers in the United Kingdom". https://gobrandwave.com/demand/uk/brands/childcare-co-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/childcare-co-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.